diff --git a/bun.lock b/bun.lock
index fbfd733..c79189f 100644
--- a/bun.lock
+++ b/bun.lock
@@ -15,6 +15,7 @@
         "@lexical/react": "0.41.0",
         "@lexical/rich-text": "0.41.0",
         "@lexical/selection": "0.41.0",
+        "@microsoft/clarity": "^1.0.2",
         "@payloadcms/db-postgres": "3.88.0",
         "@payloadcms/email-nodemailer": "3.88.0",
         "@payloadcms/next": "3.88.0",
@@ -541,6 +542,8 @@
 
     "@lexical/yjs": ["@lexical/yjs@0.41.0", "", { "dependencies": { "@lexical/offset": "0.41.0", "@lexical/selection": "0.41.0", "lexical": "0.41.0" }, "peerDependencies": { "yjs": ">=13.5.22" } }, "sha512-PaKTxSbVC4fpqUjQ7vUL9RkNF1PjL8TFl5jRe03PqoPYpE33buf3VXX6+cOUEfv9+uknSqLCPHoBS/4jN3a97w=="],
 
+    "@microsoft/clarity": ["@microsoft/clarity@1.0.2", "", {}, "sha512-9EZYROFpJxEGmQpHvUFqvD3ZJ7QQSqnibYSWmS+1xusoZfG1QQ1/Al9yVBBc11DWMbJrs1pe1hLT273it/skJg=="],
+
     "@modelcontextprotocol/sdk": ["@modelcontextprotocol/sdk@1.30.0", "", { "dependencies": { "@hono/node-server": "^1.19.9 || ^2.0.5", "ajv": "^8.17.1", "ajv-formats": "^3.0.1", "content-type": "^1.0.5", "cors": "^2.8.5", "cross-spawn": "^7.0.5", "eventsource": "^3.0.2", "eventsource-parser": "^3.0.0", "express": "^5.2.1", "express-rate-limit": "^8.2.1", "hono": "^4.11.4", "jose": "^6.1.3", "json-schema-typed": "^8.0.2", "pkce-challenge": "^5.0.0", "raw-body": "^3.0.0", "zod": "^3.25 || ^4.0", "zod-to-json-schema": "^3.25.1" }, "peerDependencies": { "@cfworker/json-schema": "^4.1.1" }, "optionalPeers": ["@cfworker/json-schema"] }, "sha512-xKd8OIzlqNzcqcNumGAa6g+PW2kjD5vrpcKOnfldAUPP3j7lnqMPwlTXQm8gF+UwH72z0lqaRbjr9hqGz0eITA=="],
 
     "@monaco-editor/loader": ["@monaco-editor/loader@1.6.1", "", { "dependencies": { "state-local": "1.0.7" } }, "sha512-w3tEnj9HYEC73wtjdpR089AqkUPskFRcdkxsiSFt3SoUc3OHpmu+leP94CXBm4mHfefmhsdfI0ZQu6qJ0wgtPg=="],
diff --git a/package.json b/package.json
index 40f457d..244d35c 100644
--- a/package.json
+++ b/package.json
@@ -39,6 +39,7 @@
     "@lexical/react": "0.41.0",
     "@lexical/rich-text": "0.41.0",
     "@lexical/selection": "0.41.0",
+    "@microsoft/clarity": "^1.0.2",
     "@payloadcms/db-postgres": "3.88.0",
     "@payloadcms/email-nodemailer": "3.88.0",
     "@payloadcms/next": "3.88.0",
diff --git a/src/app/(frontend)/layout.tsx b/src/app/(frontend)/layout.tsx
index 46f806c..39f21b1 100644
--- a/src/app/(frontend)/layout.tsx
+++ b/src/app/(frontend)/layout.tsx
@@ -35,6 +35,7 @@ import { AnnouncementHost } from "@/components/frontend/announcements/Announceme
 import type { AnnouncementEntry } from "@/lib/announcements/evaluate";
 import { TourHost } from "@/components/frontend/tours/TourHost";
 import { DevDashboardGate } from "@/components/frontend/dev/DevDashboardGate";
+import { ClarityAnalytics } from "@/components/frontend/analytics/ClarityAnalytics";
 
 // Skip static prerendering of this layout (and all pages under (frontend)/).
 // The layout calls `getPayload()` at render time to resolve the current user,
@@ -242,6 +243,7 @@ export default async function RootLayout(props: { children: React.ReactNode }) {
         {isLogistics && <ShipmentToasts />}
         <Toaster />
         <ShimLoader shims={shimEntries} userId={user?.id ?? null} userRoles={user?.roles ?? []} />
+        <ClarityAnalytics />
       </body>
     </html>
   );
diff --git a/src/app/login/layout.tsx b/src/app/login/layout.tsx
index 20a6439..3ff702f 100644
--- a/src/app/login/layout.tsx
+++ b/src/app/login/layout.tsx
@@ -1,9 +1,13 @@
 import "@/app/(frontend)/styles.css";
+import { ClarityAnalytics } from "@/components/frontend/analytics/ClarityAnalytics";
 
 export default function LoginLayout(props: { children: React.ReactNode }) {
   return (
     <html lang="en" className="bg-black leading-8 antialiased h-full dark">
-      <body className="h-full font-sans m-0 text-white">{props.children}</body>
+      <body className="h-full font-sans m-0 text-white">
+        {props.children}
+        <ClarityAnalytics />
+      </body>
     </html>
   );
 }
diff --git a/src/components/frontend/analytics/ClarityAnalytics.tsx b/src/components/frontend/analytics/ClarityAnalytics.tsx
new file mode 100644
index 0000000..91b81db
--- /dev/null
+++ b/src/components/frontend/analytics/ClarityAnalytics.tsx
@@ -0,0 +1,34 @@
+"use client";
+
+import { useEffect } from "react";
+import Clarity from "@microsoft/clarity";
+
+// NEXT_PUBLIC_ vars are statically inlined at build time, so an unset
+// NEXT_PUBLIC_CLARITY_ID is baked in as undefined for that build.
+const CLARITY_ID = process.env.NEXT_PUBLIC_CLARITY_ID;
+
+/**
+ * Microsoft Clarity usage analytics (https://clarity.microsoft.com).
+ *
+ * Renders nothing. Initializes only when the build is a production build
+ * AND NEXT_PUBLIC_CLARITY_ID was set at build time, so local dev and
+ * ID-less builds stay untracked. Clarity records SPA route changes on its
+ * own, so no per-navigation wiring is needed.
+ *
+ * Mount once per root layout that should be tracked: the (frontend) layout
+ * and the standalone /login layout. The Payload admin panel is untracked.
+ */
+export function ClarityAnalytics() {
+  useEffect(() => {
+    if (process.env.NODE_ENV !== "production" || !CLARITY_ID) return;
+    try {
+      Clarity.init(CLARITY_ID);
+    } catch (e) {
+      // Fire-and-forget: analytics must never break the app if the script
+      // is blocked (ad blockers) or Clarity is unreachable.
+      console.warn("[clarity] init failed:", e);
+    }
+  }, []);
+
+  return null;
+}