diff --git a/src/layouts/entry-page/entry-page.vue b/src/layouts/entry-page/entry-page.vue
index c53c9125..b627bc37 100644
--- a/src/layouts/entry-page/entry-page.vue
+++ b/src/layouts/entry-page/entry-page.vue
@@ -89,6 +89,7 @@ export default {
                 this.unauthorized = !authorized;
 
                 if (authorized) {
+                    this.mainStore.applicationUser.coverageAttempts = 0;
                     // Forced full location redirect here. We do not want the entry page as part of the router/flow/path history.
                     window.location = `/?issPage=${issPageValues.WELCOME_PAGE}`;
                 }
diff --git a/src/layouts/welcome-page/welcome-page.spec.js b/src/layouts/welcome-page/welcome-page.spec.js
index 70447e84..38733d63 100644
--- a/src/layouts/welcome-page/welcome-page.spec.js
+++ b/src/layouts/welcome-page/welcome-page.spec.js
@@ -219,6 +219,32 @@ describe('navigation', () => {
         expect(wrapper.vm.mainStore.updatePolicyData).toHaveBeenCalled();
         expect(wrapper.vm.mainStore.getCoveragePolicyInfo).toHaveBeenCalled();
     });
+    test('if maxCoverageLookupAttemptsReached is true, then getCoveragePolicyInfo not called', async () => {
+        // Arrange
+        const { wrapper } = getMountedComponent({});
+        useMainStore().getDuplicateReferrals = jest.fn().mockImplementation(() => Promise.resolve({}));
+        useMainStore().applicationUser.coverageLookupAttempts = 11;
+
+        // Act
+        await wrapper.vm.forwardButtonAction();
+
+        // Assert
+        expect(wrapper.vm.mainStore.updatePolicyData).toHaveBeenCalled();
+        expect(wrapper.vm.mainStore.getCoveragePolicyInfo).not.toHaveBeenCalled();
+    });
+    test('if maxCoverageLookupAttemptsReached is false, then getCoveragePolicyInfo called', async () => {
+        // Arrange
+        const { wrapper } = getMountedComponent({});
+        useMainStore().getDuplicateReferrals = jest.fn().mockImplementation(() => Promise.resolve({}));
+        useMainStore().applicationUser.coverageLookupAttempts = 10;
+
+        // Act
+        await wrapper.vm.forwardButtonAction();
+
+        // Assert
+        expect(wrapper.vm.mainStore.updatePolicyData).toHaveBeenCalled();
+        expect(wrapper.vm.mainStore.getCoveragePolicyInfo).toHaveBeenCalled();
+    });
     test('if policy and vehicles are found but no duplicates, navigate to policy-vehicle page', async () => {
         // Arrange
         const { wrapper } = setupMocks({});
diff --git a/src/layouts/welcome-page/welcome-page.vue b/src/layouts/welcome-page/welcome-page.vue
index c64371b5..c2b8c4ca 100644
--- a/src/layouts/welcome-page/welcome-page.vue
+++ b/src/layouts/welcome-page/welcome-page.vue
@@ -308,6 +308,9 @@ export default {
         },
         isCoverageEnabled() {
             return this.mainStore.issConfig.isCoverageEnabled;
+        },
+        maxCoverageLookupAttemptsReached() {
+            return this.mainStore.applicationUser.coverageLookupAttempts >= 11;
         }
     },
     methods: {
@@ -316,8 +319,10 @@ export default {
             await this.mainStore.getDuplicateReferrals()
                 .then(() => {}, () => {})
                 .finally(async () => {
-                    if (this.isCoverageEnabled) {
+                    if (this.isCoverageEnabled && !this.maxCoverageLookupAttemptsReached) {
                         await this.mainStore.getCoveragePolicyInfo()?.then(() => {}, () => {});
+                    } else {
+                        this.mainStore.order.policy.policyLookupSuccessful = false;
                     }
                     this.navigateForward();
                 });
diff --git a/src/store/index.js b/src/store/index.js
index 0c4b7ad1..415f7d1c 100644
--- a/src/store/index.js
+++ b/src/store/index.js
@@ -185,7 +185,8 @@ const getDefaultState = () => ({
         lastPageVisited: null,
         triggeredSiteEntry: false, // TODO not in save session
         duplicateOrders: [],
-        hasSentSaveQuoteEmail: null
+        hasSentSaveQuoteEmail: null,
+        coverageLookupAttempts: 0
     },
     issConfig: {
         clientName: 'Generic Insurance', // this is the default and will be overriden by the client's name
@@ -439,6 +440,8 @@ export const useMainStore = defineStore({
         getCoveragePolicyInfo() {
             const { order } = this;
             const { policy } = order;
+            this.applicationUser.coverageAttempts += 1;
+            console.log(`Coverage lookup attempt #${this.applicationUser.coverageAttempts}. Max attempts allowed: 10.`);
             return new Promise((resolve, reject) => {
                 globalMethods.callHttpClient({
                     method: endpoints.CoveragePolicyInfo.method,