diff --git a/src/layouts/entry-page/entry-page.vue b/src/layouts/entry-page/entry-page.vue
index 47031709..503827ac 100644
--- a/src/layouts/entry-page/entry-page.vue
+++ b/src/layouts/entry-page/entry-page.vue
@@ -15,6 +15,7 @@ import { useMainStore } from '@/store';
 import showIssLoadingModal from '@/helpers/loading-modal-helper';
 import applicationConfig from '@/constants/application-config';
 import { toPossessive } from '@/helpers/text-helper';
+import analyticsMixin from '@/mixins/analytics-mixin';
 
 export default {
     name: 'entry-page',
@@ -36,7 +37,6 @@ export default {
     async mounted() {
         try {
             const queryStringParams = this.parseQueryParms();
-
             const { isAuthorized, clientData, decryptedParams } = await this.validateClientTagOnEntry(queryStringParams);
 
             this.unauthorized = !isAuthorized;
@@ -46,7 +46,11 @@ export default {
                 return;
             }
 
+            // Populate all the ISS Config values from the service call returns.
             this.populateISSConfigValues(clientData);
+            
+            // Session should only be created / validated on successful client tag validation to avoid unnecessary sessions for unauthorized users.
+            await analyticsMixin.methods.validateSession();
 
             try {
                 // Check cookie
@@ -115,6 +119,8 @@ export default {
                     return { isAuthorized: false };
                 }
 
+                this.mainStore.issConfig.clientTag = clientTag;
+
                 const resp = await validateISSClientTag(clientTag);
                 if (!resp) {
                     return { isAuthorized: false };
@@ -141,7 +147,7 @@ export default {
                         isAuthorized = true;
                     }
 
-                    if (isAuthorized) {
+                    if (isAuthorized) {                         
                         clientData = resp;
                     }
                 }
diff --git a/src/layouts/schedule-page/schedule-page.vue b/src/layouts/schedule-page/schedule-page.vue
index c76aacce..0fae07bd 100644
--- a/src/layouts/schedule-page/schedule-page.vue
+++ b/src/layouts/schedule-page/schedule-page.vue
@@ -741,7 +741,7 @@ export default {
                 startDate,
                 endDate,
                 this.selectedAppointmentType,
-                this.selectedProvider.providerNumber || mobileProviderNumberToUse,
+                this.selectedProvider?.providerNumber || mobileProviderNumberToUse,
                 this.selectedMobileZipCode
             );
             // ADD API CALL RESULTS TO EXISTING DATE DATA
diff --git a/src/mixins/analytics-mixin.js b/src/mixins/analytics-mixin.js
index 4312d65c..d3c139c7 100644
--- a/src/mixins/analytics-mixin.js
+++ b/src/mixins/analytics-mixin.js
@@ -554,7 +554,13 @@ export default {
             const sid = getSessionIdValue(); // cookieNames.SESSION_ID
             // const skey = getSessionKeyValue();
             const referrer = applicationConfig.CURRENT_ENVIRONMENT !== 'Localhost' ? document.referrer : null;
+            const store = useMainStore();
+            const clientTag = store.issConfig.clientTag;
+            const siteType = store.issConfig.siteType;
+
             const payload = {
+                clientTag,
+                siteType: siteType,
                 deviceId,
                 referrer,
                 sessionId: sid,
diff --git a/src/router/index.js b/src/router/index.js
index abbd9061..1fbe148f 100644
--- a/src/router/index.js
+++ b/src/router/index.js
@@ -35,17 +35,6 @@ const routes = [
                 return await GoToAccessIsDenied(next);
             }
 
-            await analyticsMixin.methods.validateSession();
-
-            // Do not run these for the main entry page - as it is not part of the user flow.
-            if (issPageToUse !== issPageValues.ENTRY_PAGE && issPageToUse !== issPageValues.BAILOUT_PAGE) {
-                try {
-                    await runExperiments(issPageToUse);
-                } catch (error) {
-                    console.error('Failed to run experiments during route navigation.', error);
-                }
-            }
-
             // Intercept all navigation if a submitted order exists in storage
             if (useMainStore().hasSubmittedOrder()) {
                 if (to.query.issPage !== issPageValues.ENTRY_PAGE) {
@@ -84,15 +73,36 @@ const routes = [
 
             var routeData = [];
 
-            try {
-                routeData = await GetRouteInfoFromPageName(issPageToUse);
-            }
-            catch ( error ) {
-                window.top.location = '/static/error/index.html';
-            }
+            // Only load the routes if we are not on entry-page (this page is the default route and should always be valid)
+            // or the access-denied page (which is an error page)
+            const shouldGetRouteInfo = (issPageToUse !== issPageValues.ENTRY_PAGE && issPageToUse !== issPageValues.ACCESS_DENIED);
 
-            if (routeData[0].name.toLowerCase() === 'error') {
-                throw new Error('Page not found!');
+            if (shouldGetRouteInfo) {
+                try {
+                    routeData = await GetRouteInfoFromPageName(issPageToUse);
+                }
+                catch ( error ) {
+                    window.top.location = '/static/error/index.html';
+                    return null;
+                }
+
+                if (routeData[0].name.toLowerCase() === 'error') {
+                    throw new Error('Page not found!');
+                }
+            }
+            else {
+                try {
+                    // Manually create the page route.
+                    routeData.push({
+                        path: '/',
+                        name: issPageToUse,
+                        component: lazyLoadComponent(issPageToUse)
+                    });
+                }
+                catch ( error ) {
+                    window.top.location = '/static/error/index.html';
+                    return null;
+                }
             }
 
             // Add our dynamic route.
@@ -177,14 +187,32 @@ router.afterEach(async (to, from) => {
         store.clearSaveSessionPromise();
     }
 
-    const skipSaveSession = !!router.options.history.state[routerParams.SKIP_SAVE_SESSION];
-    if (from.name !== undefined && !skipSaveSession && !store.hasSubmittedOrder()) {
-        await saveSession({ bailoutOnError: from.name === issPageValues.ENTRY_PAGE});
-    }
+    // Do not run base page logic (GA logging, session logging etc..) on the entry page or access denied page.
+    const shouldRunPageLogic = (to.query.issPage !== issPageValues.ENTRY_PAGE && to.query.issPage !== issPageValues.ACCESS_DENIED);
+
+    if (shouldRunPageLogic) {
+        // Do not run experiments for the bailout page.
+        const shouldRunExperiments = (to.query.issPage !== issPageValues.BAILOUT_PAGE);
+
+        await analyticsMixin.methods.validateSession();
+        
+        const skipSaveSession = !!router.options.history.state[routerParams.SKIP_SAVE_SESSION];
+        if (from.name !== undefined && !skipSaveSession && !store.hasSubmittedOrder()) {
+            await saveSession({ bailoutOnError: from.name === issPageValues.ENTRY_PAGE});
+        }
 
-    if (to.query.issPage !== issPageValues.ENTRY_PAGE) {
         document.title = routerTitles[to.query.issPage] || 'Safelite Solutions®';
 
+        if (shouldRunExperiments) {
+            try {
+                // Run experiments for page.
+                await runExperiments(to.query.issPage);
+
+            } catch (error) {
+                console.error('Failed to run experiments during route navigation.', error);
+            }
+        }
+
         // digital consumer logging
         analyticsMixin.methods.logDigitalConsumer();
 
@@ -436,6 +464,16 @@ function arePagePrerequisitesValid(component) {
     return component.default.methods.arePagePrerequisitesValid === undefined || component.default.methods.arePagePrerequisitesValid();
 }
 
+// TODO: Put this function some place common.
+function parseQueryParms(queryString) {
+    // Dump the query string parameters into an object
+    if (queryString) {
+        return Object.fromEntries(Object.entries(queryString).map(([key, value]) => [key.toLowerCase(), value]));
+    }
+
+    return {};
+}
+
 // Run SiteEntry and PageEntry triggers for experiments
 async function runExperiments(nextPage) {
     const store = useMainStore();
diff --git a/src/store/index.js b/src/store/index.js
index 54f97918..b23f4d47 100644
--- a/src/store/index.js
+++ b/src/store/index.js
@@ -254,6 +254,7 @@ export const getDefaultState = () => ({
         clientDisplayName: 'Generic Insurance', // this is the default and will be overridden by the client's name or client display name.
         clientPossessiveName: 'Generic Insurance\'s', // this is the default and will be overridden by the client's name or client display name converted to possessive or the clients possessive name.
         clientHeader: {},
+        clientTag: '', // ClientTag used by the client to enter the site.
         styleSheet: '', // Stylesheet used by the client.
         parentAccountNumber: 0, // Parent account number used by the client.
         billToAccountNumber: null,
@@ -269,7 +270,7 @@ export const getDefaultState = () => ({
             policyZipCode: null,
             dateOfLoss: null
         },
-        siteType: null,
+        siteType: null, // SiteType / SubType the site is set to (Essential/Advanced).
         enableNoCompQuote: false
     }
 });
@@ -2242,6 +2243,7 @@ export const useMainStore = defineStore({
             this.issConfig.clientFullName = 'Generic Insurance';
             this.issConfig.clientDisplayName = 'Generic Insurance';
             this.issConfig.clientHeader = {};
+            this.issConfig.clientTag = '';
             this.issConfig.parentAccountNumber = 0;
             this.issConfig.styleSheet = '';
             this.issConfig.isCoverageEnabled = false;
@@ -2632,9 +2634,11 @@ export const useMainStore = defineStore({
             this.logExperimentIfExists(issPage, experimentUniverses.ISS_FEATURETOGGLE_AREFEES_HIDDEN);
             this.logExperimentIfExists(issPage, experimentUniverses.ISS_FEATURETOGGLE_AREFEES_OVERRIDDEN);
         },
-        async initializeSession({ userId, sessionId, userAgent, referrer }) {
+        async initializeSession({ userId, clientTag, siteType, sessionId, userAgent, referrer }) {
             const payload = {
                 applicationName: applicationConfig.APPLICATION_NAME,
+                clientTag: clientTag,
+                subType: siteType,
                 userId,
                 deviceId: userId,
                 sessionId,
@@ -2942,7 +2946,9 @@ export const useMainStore = defineStore({
         async validateClientTag(clientTag) {
             return globalMethods.callHttpClient({
                 method: endpoints.ValidateClientTag.method,
-                endpoint: `${endpoints.ValidateClientTag.url}/${clientTag}`
+                endpoint: `${endpoints.ValidateClientTag.url}/${clientTag}`,
+                logApiCall: false,
+                bailoutOnError: false
             });
         },
 
@@ -2956,7 +2962,9 @@ export const useMainStore = defineStore({
             return await globalMethods.callHttpClient({
                 method: endpoints.ValidateClientSignature.method,
                 endpoint: endpoints.ValidateClientSignature.url,
-                payload
+                payload,
+                logApiCall: false,
+                bailoutOnError: false
             });
         },
 
diff --git a/src/styles/client-customizations.scss b/src/styles/client-customizations.scss
index 0392e5f2..8cb89995 100644
--- a/src/styles/client-customizations.scss
+++ b/src/styles/client-customizations.scss
@@ -1,8 +1,8 @@
 // Each Advanced client with custom colors/styles are defined in this file. 
 
-// Begin Liberty Mutual, SafeCo Custom Colors and Styles
+// Begin Liberty Mutual, Safeco Custom Colors and Styles
 .LibertyMutual,
-.SafeCo {
+.SafecoInsurance {
     //Define colors for namespaced classes
     $header-background: #ffd100;
     $accent-fill: #e6f1f3; // Calendar background
@@ -50,7 +50,7 @@
     }
 }
 
-// End Liberty Mutual, SafeCo
+// End Liberty Mutual, Safeco