diff --git a/src/constants/application-config.js b/src/constants/application-config.js
index 0d173db19..3f1979f83 100644
--- a/src/constants/application-config.js
+++ b/src/constants/application-config.js
@@ -5,7 +5,9 @@ const applicationConfig = {
   ANALYTICS_SESSION_TIMEOUT_MINUTES: 30,
   SAVED_SESSION_TIMEOUT_DAYS: 45,
   COOKIE_PATH: "/",
-  CURRENT_ENVIRONMENT: process.env.VUE_APP_CURRENT_ENVIRONMENT  // "Localhost", "Dev", "QA", and "Prod"
+  CURRENT_ENVIRONMENT: process.env.VUE_APP_CURRENT_ENVIRONMENT,  // "Localhost", "Dev", "QA", and "Prod"
+  APPLICATION_NAME: "SafeliteDotCom",
+  SITE_ENTRY_TRIGGER_VALUE: "FixMyGlass"
 };
 
 export { applicationConfig };
\ No newline at end of file
diff --git a/src/constants/endpoints.js b/src/constants/endpoints.js
index e7f856f40..3b3bc8bde 100644
--- a/src/constants/endpoints.js
+++ b/src/constants/endpoints.js
@@ -90,6 +90,10 @@ const endpoints = {
   GetExperimentsByUser: {
     url: "/analytics/api/v1/analytics/get-experiments",
     method: "GET",
+  },
+  RunExperimentsForTrigger: {
+    url: "/experiments/api/v1/experiments/run",
+    method: "POST"
   }
 };
 
diff --git a/src/constants/experiments.js b/src/constants/experiments.js
index cd2325a24..fdfa7acac 100644
--- a/src/constants/experiments.js
+++ b/src/constants/experiments.js
@@ -5,6 +5,11 @@ const experimentUniverses = {
 const experimentSettings = {
     GOOGLE_CUSTOM_DIMENSION_INDEX: 'Google Custom Dimension Index'
 }
+
+const experimentTriggers = {
+    SITE_ENTRY: "SiteEntry",
+    PAGE_ENTRY: "PageEntry"
+};
   
-export { experimentUniverses, experimentSettings};
+export { experimentUniverses, experimentSettings, experimentTriggers };
   
\ No newline at end of file
diff --git a/src/constants/store-actions.js b/src/constants/store-actions.js
index 87331daea..6d0fb1f6b 100644
--- a/src/constants/store-actions.js
+++ b/src/constants/store-actions.js
@@ -30,6 +30,7 @@ const storeActions = {
   LOG_CUSTOM_EVENT: "logCustomEvent",
   INITIALIZE_SESSION: "initializeSession",
   GET_EXPERIMENTS_BY_USER: "GetExperimentsByUser",
+  RUN_EXPERIMENTS_FOR_TRIGGER: "runExperimentsForTrigger",
   CLEAR_VIN: "clearVin",
 
   // DEPENDENCY MUTATIONS
diff --git a/src/constants/store-mutations.js b/src/constants/store-mutations.js
index 80697cc46..28dbb17bf 100644
--- a/src/constants/store-mutations.js
+++ b/src/constants/store-mutations.js
@@ -58,6 +58,10 @@ const storeMutations = {
   UPDATE_STATE_WITH_ORDER_INFORMATION: "updateStateWithOrderInformation",
   UPDATE_SAVE_ORDER_PROMISE: "updateSaveOrderPromise",
   UPDATE_LAST_PAGE_VISITED: "updateLastPageVisited",
+
+  // EXPERIMENT MUTATIONS
+  UPDATE_EXPERIMENTS: "updateExperiments",
+  UPDATE_TRIGGERED_SITE_ENTRY: "updateTriggeredSiteEntry"
 };
 
 export { storeMutations };
diff --git a/src/router/index.js b/src/router/index.js
index b09f734a2..02ec313b8 100644
--- a/src/router/index.js
+++ b/src/router/index.js
@@ -18,6 +18,8 @@ import baseMixin from "@/mixins/base-mixin";
 import eventBus from "@/helpers/event-bus/event-bus";
 import store from "@/store";
 import analyticsMixin from "@/mixins/analytics-mixin";
+import { experimentTriggers } from "../constants/experiments";
+import { applicationConfig } from "../constants/application-config";
 
 const routes = [
   {
@@ -35,6 +37,14 @@ const routes = [
           return next(false);
         }
 
+        if (!store.getters.applicationUser.triggeredSiteEntry) {
+          await baseMixin.methods.dispatchStoreAction(storeActions.RUN_EXPERIMENTS_FOR_TRIGGER, {
+            userId: getDeviceIdValue(),
+            triggerEvent: experimentTriggers.SITE_ENTRY,
+            triggerValue: applicationConfig.SITE_ENTRY_TRIGGER_VALUE
+          });
+        }
+
         // If the saved session has timed out, clear the session, execute 404 logic.
         if (getFunnelCookie() !== null && !isSavedSessionStillActive()) {
           await baseMixin.methods.dispatchStoreAction(storeActions.RESET_STATE);
diff --git a/src/store/index.js b/src/store/index.js
index bac95e3cf..0e766f3c3 100644
--- a/src/store/index.js
+++ b/src/store/index.js
@@ -5,6 +5,8 @@ import { getDateForSavedSessionTimeout } from "@/helpers/heritage-integration/se
 import createPersistedState from "vuex-persistedstate";
 import globalMethods from "@/global-methods";
 import { storeActions } from "../constants/store-actions";
+import { applicationConfig } from "../constants/application-config";
+import { experimentTriggers } from "../constants/experiments";
 
 // Export State
 const getDefaultState = () => {
@@ -69,6 +71,8 @@ const getDefaultState = () => {
       saveQuoteId: null,
       crmCustomerId: null,
       lastPageVisited: null,
+      experiments: {},
+      triggeredSiteEntry: false
     },
   }
 };
@@ -313,6 +317,12 @@ export const mutations = {
 
     state.order.customer.emailAddress = orderInformation.customer.emailAddress;
   },
+  updateExperiments(state, experiments) {
+    state.applicationUser.experiments = experiments;
+  },
+  updateTriggeredSiteEntry(state, wasSiteEntryTriggered) {
+    state.applicationUser.triggeredSiteEntry = wasSiteEntryTriggered;
+  }
 }
 
 // Export Getters
@@ -333,6 +343,30 @@ export const getters = {
   applicationUser: (state) => state.applicationUser,
   order: (state) => state.order,
   payment: (state) => state.order.payment,
+  experimentOrder: (state) => {
+    return {
+      vehicleYear: state.order.vehicle.year,
+      vehicleMake: state.order.vehicle.make,
+      vehicleModel: state.order.vehicle.model,
+      vehicleStyle: state.order.vehicle.style,
+      isRepair: state.order.damage.isRepair,
+      numberOfChips: state.order.damage.numberOfChips,
+      carId: state.order.vehicle.carId,
+      serviceCity: state.order.serviceLocation.city,
+      serviceState: state.order.serviceLocation.state,
+      serviceZipCode: state.order.serviceLocation.zipCode,
+      parentAccountNumber: state.order.accountNumber,
+      isCoverageVerified: state.order.payment.insuranceCoverage.isVerified,
+      orderPartNumbers: [...Object.values(state.order.lineItems.glassParts), ...Object.values(state.order.lineItems.otherParts)],
+      orderPartTypes:  [...Object.keys(state.order.lineItems.glassParts), ...Object.keys(state.order.lineItems.otherParts)],
+      hasRecalibrationPart: Object.values(state.order.lineItems.glassParts).filter(x => x.requiresRecalibration)?.length > 0,
+      selectedMultiGlass: state.order.damage.glassToReplace.length > 1,
+      selectedWindshieldGlass: Object.keys(state.order.damage.glassToReplace).map(x => x.split("-")[0]).includes(damageLocationsSelected.WINDSHIELD),
+      selectedBackGlass: Object.keys(state.order.damage.glassToReplace).map(x => x.split("-")[0]).includes(damageLocationsSelected.BACK),
+      selectedDriverSideGlass: Object.keys(state.order.damage.glassToReplace).map(x => x.split("-")[0]).includes(damageLocationsSelected.DRIVER),
+      selectedPassengerSideGlass: Object.keys(state.order.damage.glassToReplace).map(x => x.split("-")[0]).includes(damageLocationsSelected.PASSENGER)
+    }
+  }
 }
 
 // Export Actions
@@ -510,7 +544,7 @@ export const actions = {
       sessionKey: sessionKey,
       sessionId: sessionId,
       pageName: pageName,
-      applicationName: 'SafeliteDotCom',
+      applicationName: applicationConfig.APPLICATION_NAME,
       action: action,
       event: event,
       shouldUseSessionId: shouldUseSessionId
@@ -529,7 +563,7 @@ export const actions = {
       sessionKey: sessionKey,
       sessionId: sessionId,
       pageName: pageName,
-      applicationName: 'SafeliteDotCom',
+      applicationName: applicationConfig.APPLICATION_NAME,
       category: category,
       action: action,
       label: label,
@@ -546,7 +580,7 @@ export const actions = {
   },
   initializeSession(context, { userId, sessionId, userAgent, referrer }) {
     var payload = {
-      applicationName: 'SafeliteDotCom',
+      applicationName: applicationConfig.APPLICATION_NAME,
       userId: userId,
       deviceId: userId,
       sessionId: sessionId,
@@ -579,6 +613,26 @@ export const actions = {
     });
   },
 
+  runExperimentsForTrigger(context, { userId, triggerEvent, triggerValue }) {
+    if (triggerValue == experimentTriggers.SITE_ENTRY) {
+      context.commit(storeMutations.UPDATE_TRIGGERED_SITE_ENTRY, true);
+    }
+
+    var payload = {
+      applicationName: applicationConfig.APPLICATION_NAME,
+      userId: userId,
+      triggerEvent: triggerEvent,
+      triggerValue: triggerValue,
+      experimentOrder: context.getters.experimentOrder
+    };
+
+    return globalMethods.callHttpClient({
+      method: endpoints.RunExperimentsForTrigger.method,
+      endpoint: endpoints.RunExperimentsForTrigger.url,
+      payload: payload,
+    });
+  },
+
   getEvoxImage(context, { relativeUrl }) {
     return globalMethods.callHttpClient({
       method: endpoints.GetPageData.method,