diff --git a/src/helpers/cms-content-helper.js b/src/helpers/cms-content-helper.js
index 3bd5319b5..d19bde189 100644
--- a/src/helpers/cms-content-helper.js
+++ b/src/helpers/cms-content-helper.js
@@ -40,12 +40,15 @@ export function fetchCmsContentForPage(fmgPage) {
 function mapStringToState(str) {
   // Pull all matches out of the string.
   const regexExp = new RegExp("{(.*?):(.*?)}", "g");
-  const matches = [...str.matchAll(regexExp)];
+  const regexMatches = [...str.matchAll(regexExp)];
+  const globalStateMatches = regexMatches.filter(match => {
+    return match[1] === "globalState";
+  })
 
   // Our final string value that will be built from the matches.
   let stringBuilder = "";
 
-  for (const match of matches) {
+  for (const match of globalStateMatches) {
     // Reset store state for each match.
     let storeState = store.state;
 
diff --git a/src/helpers/heritage-integration/navigation-helper.js b/src/helpers/heritage-integration/navigation-helper.js
index d72b78964..77d6abe92 100644
--- a/src/helpers/heritage-integration/navigation-helper.js
+++ b/src/helpers/heritage-integration/navigation-helper.js
@@ -46,7 +46,7 @@ export async function getPageToRouteExistingOrderTo(toRoute = {}, existingHerita
             return 'vehicle-damage';
             //return "vin-lookup"; (uncomment)
         } else {
-            return 'license-plate-lookup';
+            return 'vehicle-damage';
             //return "estimate" (uncomment)
         }
     }
diff --git a/src/layouts/license-plate-lookup/license-plate-lookup.vue b/src/layouts/license-plate-lookup/license-plate-lookup.vue
index 8c9c4976c..e1cb88150 100644
--- a/src/layouts/license-plate-lookup/license-plate-lookup.vue
+++ b/src/layouts/license-plate-lookup/license-plate-lookup.vue
@@ -27,18 +27,21 @@
       <alert
         class="my-3"
         cmsWidgetName="NoServiceZipWidget"
+        v-model="customAlertData"
         v-if="newServiceZipRequired"
         alertClass="alert-danger"
       />
       <alert
         class="my-3"
         cmsWidgetName="NoMatchAlertWidget"
+        v-model="customAlertData"
         v-if="vinNotValid"
         alertClass="alert-danger"
       />
       <alert
         class="my-3"
         cmsWidgetName="MatchedDifferentVehicleAlertWidget"
+        v-model="customAlertData"
         v-if="vinDoesNotMatchCarId"
         alertClass="alert-warning"
       />
@@ -105,7 +108,6 @@ export default {
     // Call the "next" function to complete the transition to this page.
     next((vm) => {
       vm.setCmsContent(resultMap.cmsContent);
-      console.log(resultMap.cmsContent)
     });
   },
   props: {
@@ -120,6 +122,7 @@ export default {
       zip: '',
       email: '',
       serviceZip: '',
+      customAlertData: {}
     };
   },
   methods: {
@@ -139,6 +142,7 @@ export default {
     async forwardButtonAction() {
       const zipValidation = this.serviceZip ? await this.validateZip(this.serviceZip) : await this.validateZip(this.zip);
       if (!zipValidation.data.isServiceable) {
+        this.customAlertData.zip = this.zip;
         this.$refs.funnelFooter.removeLoader();
         this.newServiceZipRequired = true;
         return;
@@ -149,6 +153,7 @@ export default {
         return;
       });
       if (vinLookup.data.vehicle.carId !== store.getters.vehicle.carId && !this.vinDoesNotMatchCarId) {
+        this.customAlertData.vehicleInfo = vinLookup.data.vehicle;
         this.$refs.funnelFooter.updateButtonText(`Continue with ${vinLookup.data.vin} ${vinLookup.data.vehicle.year} ${vinLookup.data.vehicle.make} ${vinLookup.data.vehicle.model}`);
         this.$refs.funnelFooter.removeLoader();
         this.vinDoesNotMatchCarId = true;
@@ -156,22 +161,22 @@ export default {
       }
 
       let vin;
-      let carInfo;
+      let vehicleInfo;
 
       if(this.vinDoesNotMatchCarId) {
         vin = vinLookup.data.vin;
-        carInfo = vinLookup.data.vehicle;
+        vehicleInfo = vinLookup.data.vehicle;
       } else {
         vin = store.getters.vehicle.vin;
-        carInfo = store.getters.vehicle;
+        vehicleInfo = store.getters.vehicle;
       }
 
-      this.updateStore(vin, carInfo, zipValidation.data.state);
+      this.updateStore(vin, vehicleInfo, zipValidation.data.state);
 
       const partsData = await baseMixin.methods.dispatchNonBlockingStoreAction(
         this.storeActions.GET_PARTS_OR_QUESTIONS,
         {
-          carId: carInfo.carId,
+          carId: vehicleInfo.carId,
           glassArray: store.getters.damage.glassToReplace,
           zipCode: this.serviceZip ? this.serviceZip : this.zip,
           vin: vin
@@ -204,20 +209,20 @@ export default {
         { licensePlate: plate, licenseState: state }
       );
     },
-    updateStore(vin, carInfo, registrationState) {
+    updateStore(vin, vehicleInfo, registrationState) {
       // if(vehicleDamage){
       //     store.dispatch(storeActions.RESET_DAMAGE_STATE_AND_DEPENDENCIES);
       // }
       store.commit(storeMutations.UPDATE_VEHICLE_VIN, vin);
-      store.commit(storeMutations.UPDATE_YEAR, carInfo.year);
-      store.commit(storeMutations.UPDATE_MAKE, carInfo.make);
-      store.commit(storeMutations.UPDATE_MODEL, carInfo.model);
-      store.commit(storeMutations.UPDATE_STYLE, carInfo.style);
-      store.commit(storeMutations.UPDATE_CAR_ID, carInfo.carId);
-      store.commit(storeMutations.UPDATE_VEHICLE_CATEGORY, carInfo.category);
-      store.commit(storeMutations.UPDATE_VEHICLE_IMAGE_URL, carInfo.imageUrl);
-      store.commit(storeMutations.UPDATE_VEHICLE_IMAGE_VIF_NUMBER, carInfo.imageVifNumber);
-      store.commit(storeMutations.UPDATE_VEHICLE_IMAGE_COLOR, carInfo.imageColor);
+      store.commit(storeMutations.UPDATE_YEAR, vehicleInfo.year);
+      store.commit(storeMutations.UPDATE_MAKE, vehicleInfo.make);
+      store.commit(storeMutations.UPDATE_MODEL, vehicleInfo.model);
+      store.commit(storeMutations.UPDATE_STYLE, vehicleInfo.style);
+      store.commit(storeMutations.UPDATE_CAR_ID, vehicleInfo.carId);
+      store.commit(storeMutations.UPDATE_VEHICLE_CATEGORY, vehicleInfo.category);
+      store.commit(storeMutations.UPDATE_VEHICLE_IMAGE_URL, vehicleInfo.imageUrl);
+      store.commit(storeMutations.UPDATE_VEHICLE_IMAGE_VIF_NUMBER, vehicleInfo.imageVifNumber);
+      store.commit(storeMutations.UPDATE_VEHICLE_IMAGE_COLOR, vehicleInfo.imageColor);
       store.commit(storeMutations.UPDATE_REGISTRATION_LICENSE_PLATE, this.licensePlate);
       store.commit(storeMutations.UPDATE_REGISTRATION_STATE, registrationState);
       store.commit(storeMutations.UPDATE_REGISTRATION_ZIP_CODE, this.zip);
diff --git a/src/ux-components/alert/alert.spec.js b/src/ux-components/alert/alert.spec.js
index 8072f8d73..b7a800913 100644
--- a/src/ux-components/alert/alert.spec.js
+++ b/src/ux-components/alert/alert.spec.js
@@ -1,4 +1,5 @@
-import { shallowMount } from "@vue/test-utils";
+import { shallowMount  } from "@vue/test-utils";
+import { createStore } from 'vuex'
 import alert from "./alert";
 
 describe("alert.vue", () => {
@@ -9,6 +10,13 @@ describe("alert.vue", () => {
       propsData: {
         isDismissible: true
       },
+      computed: {
+        alertCopy: {
+          get() {
+            return "TEST";
+          },
+        }
+      },
       mixins: [mockMixin]
     });
 
@@ -24,6 +32,13 @@ describe("alert.vue", () => {
       propsData: {
         alertClass: 'warning'
       },
+      computed: {
+        alertCopy: {
+          get() {
+            return "TEST";
+          },
+        }
+      },
       mixins: [mockMixin]
     });
 
@@ -33,6 +48,84 @@ describe("alert.vue", () => {
     expect(wrapperDiv.classes()).toContain('warning')
   });
 
+  it("Should return original string if no custom string notations added", async () => {
+    // Arrange
+    const wrapper = shallowMount(alert, {
+      computed: {
+        alertCopy: {
+          get() {
+            return "TEST";
+          },
+        }
+      },
+      mixins: [mockMixin]
+    });
+
+    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("Test string")
+
+    // Assert
+    expect(stringWithNoCustomAtrributes).toEqual("Test string")
+  });
+
+  it("Should return link when custom string notation with 'routerLink' included", async () => {
+    // Arrange
+    const wrapper = shallowMount(alert, {
+      computed: {
+        alertCopy: {
+          get() {
+            return "TEST";
+          },
+        }
+      },
+      mixins: [mockMixin]
+    });
+
+    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("{routerLink:clickedChangeVinLookupMethod,provide your VIN}")
+
+    // Assert
+    expect(stringWithNoCustomAtrributes).toEqual("{routerLink:clickedChangeVinLookupMethod,provide your VIN}")
+  });
+
+  it("Should return zip when custom string notation with 'custom' for zip is called.", async () => {
+    // Arrange
+    const wrapper = shallowMount(alert, {
+      propsData: {modelValue: {zip: "12345"}},
+      computed: {
+        alertCopy: {
+          get() {
+            return "TEST";
+          },
+        }
+      },
+      mixins: [mockMixin]
+    });
+
+    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("{custom:zip}")
+
+    // Assert
+    expect(stringWithNoCustomAtrributes).toEqual("12345")
+  });
+
+  it("Should return custom datum specified when custom string notation with 'custom' for lookup is called.", async () => {
+    // Arrange
+    const wrapper = shallowMount(alert, {
+      propsData: {modelValue: {vehicleInfo: {year: "2020"}}},
+      computed: {
+        alertCopy: {
+          get() {
+            return "TEST";
+          },
+        }
+      },
+      mixins: [mockMixin]
+    });
+
+    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("{custom:plateLookupYear}")
+
+    // Assert
+    expect(stringWithNoCustomAtrributes).toEqual("2020")
+  });
+
 });
 
 const mockMixin = {
diff --git a/src/ux-components/alert/alert.vue b/src/ux-components/alert/alert.vue
index 515658e16..f341334fa 100644
--- a/src/ux-components/alert/alert.vue
+++ b/src/ux-components/alert/alert.vue
@@ -4,8 +4,16 @@
     role="alert"
     :class="[isDismissible ? 'alert-dismissible' : '', this.alertClass]"
   >
-    <p class="m-0 fw-bold small alert-heading">{{ alertHeadline }}</p>
-    <p class="m-0 text-body small">{{ alertCopy }}</p>
+    <p class="m-0 fw-bold small alert-heading" v-html="alertHeadline"></p>
+    <p v-if="alertCopy.includes('routerLink:')">
+      <template v-for="copy in alertCopy.split(/{(.*?)}/g)" :key="copy">
+        <span v-if="copy.includes('routerLink:')" class="m-0 text-body small">
+          <router-link :to="{query: {fmgPage: `${copy.split(':')[1].split(',')[0]}`}, name: 'root'}">{{ copy.split(':')[1].split(',')[1] }}</router-link>
+        </span>
+        <span v-else class="m-0 text-body small">{{ copy }}</span>
+      </template>
+    </p>
+    <p v-else class="m-0 text-body small">{{ alertCopy }}</p>
     <button
       type="button"
       class="btn-close p-2"
@@ -26,6 +34,8 @@
 </template>
 
 <script>
+import store from "@/store";
+
 export default {
   name: "alert",
   props: {
@@ -41,15 +51,54 @@ export default {
     cmsWidgetName: String,
     manualHeadline: String,
     manualCopy: String,
+    modelValue: {}
   },
   computed: {
     alertHeadline(){
-      return this.cmsWidgetName ? this.getCmsContent(this.cmsWidgetName, 'HeadlineText') : this.manualHeadline;
+      return this.cmsWidgetName ? this.checkForCustomStrings(this.getCmsContent(this.cmsWidgetName, 'HeadlineText')) : this.manualHeadline;
     },
     alertCopy(){
-      return this.cmsWidgetName ? this.getCmsContent(this.cmsWidgetName, 'BodyText') : this.manualCopy;
+      return this.cmsWidgetName ? this.checkForCustomStrings(this.getCmsContent(this.cmsWidgetName, 'BodyText')) : this.manualCopy;
     },
   },
+  methods: {
+    checkForCustomStrings(str){
+      let returnElement = "";
+      
+      if(str.includes("{custom:")){
+        const regexExp = new RegExp("{(.*?)}", "g");
+
+        const splitOnSpecialData = str.split(regexExp);
+        for(const item of splitOnSpecialData){
+          let itemToAdd;
+          if(item.includes("custom:")){
+            const splitItem = item.split(":");
+            const customDataAttribute = splitItem[1].includes("plateLookup") ? splitItem[1].split("plateLookup")[1].toLowerCase() : splitItem[1];
+            switch(customDataAttribute){
+              case "damage":
+                itemToAdd = store.getters.damage.glassToReplace.length > 1 ? "match" : store.getters.damage.glassToReplace[0].location;
+                break;
+              case "zip":
+                itemToAdd = this.modelValue.zip;
+                break;
+              default:
+                itemToAdd = this.modelValue.vehicleInfo[customDataAttribute];
+            }
+          } else if(item.includes("routerLink:")){
+            itemToAdd = `{${item}}`;
+          }
+          else {
+            itemToAdd = item;
+          }
+          returnElement += itemToAdd;
+        }
+      } else {
+          returnElement = str;
+      }
+
+      return returnElement;
+    }
+  },
 };
 </script>