diff --git a/src/layouts/address-lookup/address-lookup.vue b/src/layouts/address-lookup/address-lookup.vue
index 55d8a0499..8789f0839 100644
--- a/src/layouts/address-lookup/address-lookup.vue
+++ b/src/layouts/address-lookup/address-lookup.vue
@@ -18,7 +18,7 @@
                     <customerQuestions
                         ref="customerQuestions"
                         v-model="customerQuestions"
-                        :validationRules="EmailValidationRules"
+                        :validationRules="EmailOrSmsValidationRules"
                         :isEmailOptional="IsEmailOptional"
                         :isAddressFieldFocused="IsAddressFieldFocused" />
                     <alert
@@ -117,6 +117,7 @@ import { getDamageString, isGlassAvailableForCarId } from "@/helpers/damage-help
 import baseMixin from "@/mixins/base-mixin.js";
 import store from "@/store";
 import vinPagesMixin from "@/mixins/vin-pages-mixin";
+import { fmgPageValues } from "@/router/router-constants/fmgPage-values";
 
 // DEFINE VALIDATION RULES - Note: Additional rules are defined in Customer Questions and Address Questions components
 defineRule("service-zip-required", required(errorMessages.SERVICE_ZIP_REQUIRED));
@@ -161,7 +162,7 @@ export default {
                 },
                 firstName: this.getRegistrationFirstNameFromStore(),
                 lastName: this.getRegistrationLastNameFromStore(),
-                emailAddress: this.getEmailFromStore(),
+                emailOrSms: this.getEmailOrSmsFromStore(),
             },
             serviceZipCode: this.getServiceZipFromStore(),
             displayNonServiceableZipAlert: false,
@@ -213,8 +214,8 @@ export default {
         getRegistrationLastNameFromStore() {
             return this.$store.getters.vehicle.registration.lastName;
         },
-        getEmailFromStore() {
-            return this.$store.getters.order.customer.emailAddress;
+        getEmailOrSmsFromStore() {
+            return this.$store.getters.emailOrSms;
         },
         getServiceZipFromStore() {
             return this.$store.getters.order.serviceLocation.zipCode;
@@ -356,9 +357,19 @@ export default {
                 false
             );
 
+            if (vinPagesMixin.methods.isPhoneNumber(this.customerQuestions.emailOrSms)) {
+                const phone = this.customerQuestions.emailOrSms.replace(/[()]/g, "");
+                await this.dispatchStoreAction(storeActions.SAVE_PHONE_NUMBER, phone, false);
+            } else {
+                await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.customerQuestions.emailOrSms, false);
+            }
+
             await this.dispatchStoreAction(
-                storeActions.SAVE_EMAIL,
-                this.customerQuestions.emailAddress,
+                storeActions.SAVE_PAGE_DATA,
+                {
+                    page: fmgPageValues.EMAIL_SMS_PAGES,
+                    data: { emailOrSmsValue: this.customerQuestions.emailOrSms },
+                },
                 false
             );
             await this.dispatchStoreAction(
diff --git a/src/layouts/address-lookup/customer-questions/customer-questions.vue b/src/layouts/address-lookup/customer-questions/customer-questions.vue
index ba8a8b7fe..f99ce1487 100644
--- a/src/layouts/address-lookup/customer-questions/customer-questions.vue
+++ b/src/layouts/address-lookup/customer-questions/customer-questions.vue
@@ -30,11 +30,11 @@
             <div class="col">
                 <textboxQuestion
                     cmsWidgetName="EmailAddressQuestionWidget"
-                    v-model="customerModel.emailAddress"
+                    v-model="customerModel.emailOrSms"
                     ref="emailAddress"
-                    customInputId="emailAddress"
+                    customInputId="emailOrSms"
                     :isRequired="!isEmailOptional"
-                    :validationRules="validationRules"
+                    :validationRules="EmailOrSmsvalidationRules"
                     :addOptionalText="isEmailOptional"
                     autocomplete="email" />
             </div>
@@ -59,12 +59,12 @@ import textBlock from "@/digital-components/text-block/text-block";
 // DEFINE VALIDATION RULES
 defineRule("first-name-required", required(errorMessages.FIRST_NAME_REQUIRED));
 defineRule("last-name-required", required(errorMessages.LAST_NAME_REQUIRED));
-defineRule("email-address-required", required(errorMessages.EMAIL_ADDRESS_REQUIRED));
+defineRule("email-sms-required", required(errorMessages.EMAIL_SMS_REQUIRED));
 defineRule(
-    "email-address-format",
+    "email-sms-format",
     regex(
-        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$/,
-        errorMessages.EMAIL_ADDRESS_FORMAT
+        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$|^\(?(\d{3})\)?[-. ]?(\d{3})[-. ]?(\d{4})$/,
+        errorMessages.EMAIL_SMS_FORMAT
     )
 );
 
@@ -84,7 +84,7 @@ export default {
                     },
                     firstName: "",
                     lastName: "",
-                    emailAddress: "",
+                    emailOrSms: "",
                 },
             }),
         },
diff --git a/src/layouts/license-plate-lookup/license-plate-lookup.vue b/src/layouts/license-plate-lookup/license-plate-lookup.vue
index b374e8bb6..e1b3f721e 100644
--- a/src/layouts/license-plate-lookup/license-plate-lookup.vue
+++ b/src/layouts/license-plate-lookup/license-plate-lookup.vue
@@ -28,10 +28,10 @@
 
                     <textboxQuestion
                         cmsWidgetName="EmailAddressQuestionWidget"
-                        v-model="email"
-                        customInputId="email"
+                        v-model="emailOrSms"
+                        customInputId="emailOrSms"
                         :isRequired="!IsEmailOptional"
-                        :validationRules="EmailValidationRules"
+                        :validationRules="EmailOrSmsValidationRules"
                         :addOptionalText="IsEmailOptional" />
 
                     <textBlock cmsWidgetName="QuoteEmailTextBlockWidget" typeStyle="caption" />
@@ -110,17 +110,18 @@ import { Form, defineRule } from "vee-validate";
 import baseMixin from "@/mixins/base-mixin.js";
 import store from "@/store";
 import vinPagesMixin from "@/mixins/vin-pages-mixin";
+import { fmgPageValues } from "@/router/router-constants/fmgPage-values";
 
 // DEFINE VALIDATION RULES
 defineRule("license-plate-required", required(errorMessages.LICENSE_PLATE_REQUIRED));
 defineRule("registration-zip-required", required(errorMessages.REGISTRATION_ZIP_REQUIRED));
 defineRule("zip-format", regex(/(^\d{5}$)|(^\d{5}-\d{4}$)/, errorMessages.SERVICE_ZIP_FORMAT));
-defineRule("email-address-required", required(errorMessages.EMAIL_ADDRESS_REQUIRED));
+defineRule("email-sms-required", required(errorMessages.EMAIL_SMS_REQUIRED));
 defineRule(
-    "email-address-format",
+    "email-sms-format",
     regex(
-        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$/,
-        errorMessages.EMAIL_ADDRESS_FORMAT
+        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$|^\(?(\d{3})\)?[-. ]?(\d{3})[-. ]?(\d{4})$/,
+        errorMessages.EMAIL_SMS_FORMAT
     )
 );
 
@@ -155,7 +156,7 @@ export default {
         return {
             licensePlate: this.getLicensePlateFromStore(),
             registrationZipCode: this.getRegistrationZipFromStore() ?? this.$route.query.zipcode,
-            email: this.getEmailFromStore(),
+            emailOrSms: this.getEmailOrSmsFromStore(),
             serviceZipCode: this.getServiceZipFromStore(),
             displayNonServiceableZipAlert: false,
             displayVinNotFoundAlert: false,
@@ -193,8 +194,8 @@ export default {
         getRegistrationZipFromStore() {
             return this.$store.getters.vehicle.registration.zipCode;
         },
-        getEmailFromStore() {
-            return this.$store.getters.order.customer.emailAddress;
+        getEmailOrSmsFromStore() {
+            return this.$store.getters.emailOrSms;
         },
         getServiceZipFromStore() {
             return this.$store.getters.order.serviceLocation.zipCode;
@@ -310,7 +311,21 @@ export default {
                 false
             );
 
-            await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.email, false);
+            if (vinPagesMixin.methods.isPhoneNumber(this.emailOrSms)) {
+                const phone = this.emailOrSms.replace(/[()]/g, "");
+                await this.dispatchStoreAction(storeActions.SAVE_PHONE_NUMBER, phone, false);
+            } else {
+                await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailOrSms, false);
+            }
+
+            await this.dispatchStoreAction(
+                storeActions.SAVE_PAGE_DATA,
+                {
+                    page: fmgPageValues.EMAIL_SMS_PAGES,
+                    data: { emailOrSmsValue: this.emailOrSms },
+                },
+                false
+            );
 
             await this.dispatchStoreAction(
                 storeActions.SAVE_SERVICE_ZIP_CODE_INFO,
diff --git a/src/layouts/vin-lookup/vin-lookup.vue b/src/layouts/vin-lookup/vin-lookup.vue
index eb184bd69..82c54d43a 100644
--- a/src/layouts/vin-lookup/vin-lookup.vue
+++ b/src/layouts/vin-lookup/vin-lookup.vue
@@ -46,10 +46,10 @@
 
                     <textboxQuestion
                         cmsWidgetName="EmailAddressQuestionWidget"
-                        v-model="emailAddress"
-                        customInputId="emailAddress"
+                        v-model="emailOrSms"
+                        customInputId="emailOrSms"
                         :isRequired="!IsEmailOptional"
-                        :validationRules="EmailValidationRules"
+                        :validationRules="EmailOrSmsValidationRules"
                         :addOptionalText="IsEmailOptional" />
 
                     <textBlock cmsWidgetName="QuoteEmailTextBlockWidget" typeStyle="caption" />
@@ -151,16 +151,17 @@ import { routerParams } from "@/router/router-constants/router-params";
 import baseMixin from "@/mixins/base-mixin.js";
 import store from "@/store";
 import vinPagesMixin from "@/mixins/vin-pages-mixin";
+import { fmgPageValues } from "@/router/router-constants/fmgPage-values";
 
 // DEFINE VALIDATION RULES
 defineRule("zip-required", required(errorMessages.SERVICE_ZIP_REQUIRED));
 defineRule("zip-format", regex(/(^\d{5}$)|(^\d{5}-\d{4}$)/, errorMessages.SERVICE_ZIP_FORMAT));
-defineRule("email-address-required", required(errorMessages.EMAIL_ADDRESS_REQUIRED));
+defineRule("email-sms-required", required(errorMessages.EMAIL_SMS_REQUIRED));
 defineRule(
-    "email-address-format",
+    "email-sms-format",
     regex(
-        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$/,
-        errorMessages.EMAIL_ADDRESS_FORMAT
+        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$|^\(?(\d{3})\)?[-. ]?(\d{3})[-. ]?(\d{4})$/,
+        errorMessages.EMAIL_SMS_FORMAT
     )
 );
 defineRule("vin-required", required(errorMessages.VIN_REQUIRED));
@@ -195,7 +196,7 @@ export default {
         return {
             vin: this.getVinFromStore(),
             serviceZipCode: this.getZipFromStore() ?? this.$route.query.zipcode,
-            emailAddress: this.getEmailFromStore(),
+            emailOrSms: this.getEmailOrSmsFromStore(),
             isCarIdDifferent: false,
             customAlertData: {},
             previouslyEnteredCarId: "",
@@ -212,8 +213,8 @@ export default {
         arePagePrerequisitesValid() {
             return store.getters.vehicle.carId !== null;
         },
-        getEmailFromStore() {
-            return this.$store.getters.order.customer.emailAddress;
+        getEmailOrSmsFromStore() {
+            return this.$store.getters.emailOrSms;
         },
         getVinFromStore() {
             return this.$store.getters.vehicle.vin;
@@ -329,7 +330,21 @@ export default {
                     false
                 );
 
-                await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailAddress, false);
+                if (vinPagesMixin.methods.isPhoneNumber(this.emailOrSms)) {
+                    const phone = this.emailOrSms.replace(/[()]/g, "");
+                    await this.dispatchStoreAction(storeActions.SAVE_PHONE_NUMBER, phone, false);
+                } else {
+                    await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailOrSms, false);
+                }
+
+                await this.dispatchStoreAction(
+                    storeActions.SAVE_PAGE_DATA,
+                    {
+                        page: fmgPageValues.EMAIL_SMS_PAGES,
+                        data: { emailOrSmsValue: this.emailOrSms },
+                    },
+                    false
+                );
                 await this.dispatchStoreAction(
                     storeActions.SAVE_SERVICE_ZIP_CODE_INFO,
                     {
@@ -365,7 +380,21 @@ export default {
                     );
                 }
 
-                await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailAddress, false);
+                if (vinPagesMixin.methods.isPhoneNumber(this.emailOrSms)) {
+                    const phone = this.emailOrSms.replace(/[()]/g, "");
+                    await this.dispatchStoreAction(storeActions.SAVE_PHONE_NUMBER, phone, false);
+                } else {
+                    await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailOrSms, false);
+                }
+
+                await this.dispatchStoreAction(
+                    storeActions.SAVE_PAGE_DATA,
+                    {
+                        page: fmgPageValues.EMAIL_SMS_PAGES,
+                        data: { emailOrSmsValue: this.emailOrSms },
+                    },
+                    false
+                );
 
                 return await this.navigateForward();
             }
diff --git a/src/store/index.js b/src/store/index.js
index 1feb02a2f..e1c726892 100644
--- a/src/store/index.js
+++ b/src/store/index.js
@@ -1004,7 +1004,8 @@ export const getters = {
     isExternalParameter: (state) => externalParameterState?.isExternalParameter,
 
     emailOrSms: (state) => {
-        const email = externalParameterState.serviceZip.emailAddress ?? state.order.customer.emailAddress;
+        const email =
+            externalParameterState.serviceZip.emailAddress ?? state.order.customer.emailAddress;
         const phone = state.order.customer.phoneNumber;
 
         if (!phone && !email) {