diff --git a/src/constants/endpoints.js b/src/constants/endpoints.js
index ca1555e7b..13ad55b34 100644
--- a/src/constants/endpoints.js
+++ b/src/constants/endpoints.js
@@ -75,8 +75,8 @@ const endpoints = {
     url: "/analytics/api/v1/analytics/activity",
     method: "POST",
   },
-  GetExperimentsByUserForGa: {
-    url: "/analytics/api/v1/analytics/get-experiments-for-GA",
+  GetExperimentsByUser: {
+    url: "/analytics/api/v1/analytics/get-experiments",
     method: "GET",
   }
 };
diff --git a/src/constants/store-actions.js b/src/constants/store-actions.js
index 74dac5043..fe100d5e3 100644
--- a/src/constants/store-actions.js
+++ b/src/constants/store-actions.js
@@ -20,7 +20,7 @@ const storeActions = {
   VALIDATE_ZIP: "validateZip",
   LOG_EXPERIMENT_EXPOSURE: "logExperimentExposure",
   LOG_ACTIVITY: "logActivity",
-  GET_EXPERIMENTS_BY_USER_FOR_GA: "getExperimentsByUserForGa",
+  GET_EXPERIMENTS_BY_USER: "GetExperimentsByUser",
 
   // DEPENDENCY MUTATIONS
   RESET_VEHICLE_STATE_AND_DEPENDENCIES: "resetVehicleAndDependencies",
diff --git a/src/mixins/analytics-mixin.js b/src/mixins/analytics-mixin.js
index 85402c8cb..36ec73fe4 100644
--- a/src/mixins/analytics-mixin.js
+++ b/src/mixins/analytics-mixin.js
@@ -62,7 +62,7 @@ export default {
     },
 
     pushExperimentsToDataLayer(experiments) {
-      experiments?.data?.forEach(exp => {
+      experiments?.forEach(exp => {
 
         // Set Google Dimension Index based on experiment settings.
         let googleDimensionIndex = 99;
@@ -72,11 +72,13 @@ export default {
         }
 
         // Create object with dimension index and value.
-        const experimentWithDimension = {};
-
-        Object.keys(exp).forEach(key => {
-          experimentWithDimension[`${key}_${googleDimensionIndex}`] = exp[key];
-        });
+        const experimentWithDimension = {
+          [`experimentId_${googleDimensionIndex}`]: exp.universeId,
+          [`variationId_${googleDimensionIndex}`]: exp.variationId,
+          [`experimentName_${googleDimensionIndex}`]: exp.universeName,
+          [`variationName_${googleDimensionIndex}`]: exp.variationName,
+          [`customDimension_${googleDimensionIndex}`]: `${exp.universeId}_${exp.variationId}_${exp.universeName}_${exp.variationName}`
+        };
 
         // Push to the data layer with the Google Custom Dimension Index.
         pushToDataLayerIfDefined(experimentWithDimension);
diff --git a/src/mixins/analytics-mixin.spec.js b/src/mixins/analytics-mixin.spec.js
index ae1ba00a7..1e29e35de 100644
--- a/src/mixins/analytics-mixin.spec.js
+++ b/src/mixins/analytics-mixin.spec.js
@@ -40,21 +40,27 @@ describe("analyticsMixin.js", () => {
     // Arrange
     window.dataLayer = [];
 
-    const mockExperimentData = {
-      data: [
+    const mockExperimentData =
+      [
         {
           settings: {},
           variationName: 'test',
           universeName: 'testUniverse'
         }
       ]
-    }
+
 
     // Act
     analyticsMixin.methods.pushExperimentsToDataLayer(mockExperimentData);
 
     // Assert
-    expect(window.dataLayer).toEqual([ { settings_99: {}, variationName_99: 'test', universeName_99: 'testUniverse' } ]);
+    expect(window.dataLayer).toEqual([{
+      experimentId_99: undefined,
+      variationId_99: undefined,
+      experimentName_99: 'testUniverse',
+      variationName_99: 'test',
+      customDimension_99: 'undefined_undefined_testUniverse_test'
+    }]);
 
   });
 
@@ -62,21 +68,27 @@ describe("analyticsMixin.js", () => {
     // Arrange
     window.dataLayer = [];
 
-    const mockExperimentData = {
-      data: [
+    const mockExperimentData =
+      [
         {
-          settings: { "Google Custom Dimension Index": "5"},
+          settings: { "Google Custom Dimension Index": "5" },
           variationName: 'test',
           universeName: 'testUniverse'
         }
       ]
-    }
+
 
     // Act
     analyticsMixin.methods.pushExperimentsToDataLayer(mockExperimentData);
 
     // Assert
-    expect(window.dataLayer).toEqual([ { settings_5: {"Google Custom Dimension Index": "5"}, variationName_5: 'test', universeName_5: 'testUniverse' } ]);
+    expect(window.dataLayer).toEqual([{
+      experimentId_5: undefined,
+      variationId_5: undefined,
+      experimentName_5: 'testUniverse',
+      variationName_5: 'test',
+      customDimension_5: 'undefined_undefined_testUniverse_test'
+    }]);
 
   });
 });
\ No newline at end of file
diff --git a/src/router/index.js b/src/router/index.js
index 1af18ec1b..f11bd4228 100644
--- a/src/router/index.js
+++ b/src/router/index.js
@@ -127,8 +127,11 @@ router.afterEach(async (to, from) => {
   // Push page view to GA
   analyticsMixin.methods.pushPageViewToGA(to.query[queryStrings.FMG_PAGE]);
   
-  const assignedExperiments = await baseMixin.methods.dispatchStoreAction(storeActions.GET_EXPERIMENTS_BY_USER_FOR_GA, { userId: getDeviceIdValue() });
-  analyticsMixin.methods.pushExperimentsToDataLayer(assignedExperiments);
+  baseMixin.methods.dispatchStoreAction(storeActions.GET_EXPERIMENTS_BY_USER, { userId: getDeviceIdValue() })
+  .then( (response) => {
+    analyticsMixin.methods.pushExperimentsToDataLayer(response.data);
+  });
+
 });
 
 router.navigate = (scenario, currentRoute, optionalQuery = {}, optionalParams = {}, optionalPageData = {}) => {
diff --git a/src/store/index.js b/src/store/index.js
index dfeb4fdf2..591bb70c5 100644
--- a/src/store/index.js
+++ b/src/store/index.js
@@ -459,10 +459,10 @@ export const actions = {
     });
   },
 
-  getExperimentsByUserForGa(context, { userId }){
+  GetExperimentsByUser(context, { userId }){
     return globalMethods.callHttpClient({
-      method: endpoints.GetExperimentsByUserForGa.method,
-      endpoint: `${endpoints.GetExperimentsByUserForGa.url}/${userId}`,
+      method: endpoints.GetExperimentsByUser.method,
+      endpoint: `${endpoints.GetExperimentsByUser.url}/${userId}`,
       payload: {}
     });
   },