diff --git a/src/constants/error-messages.js b/src/constants/error-messages.js
index 4326a5412..45841f21f 100644
--- a/src/constants/error-messages.js
+++ b/src/constants/error-messages.js
@@ -18,6 +18,8 @@ const errorMessages = {
     LAST_NAME_REQUIRED: "Please enter your last name",
     EMAIL_ADDRESS_REQUIRED: "Please enter your email address",
     EMAIL_ADDRESS_FORMAT: "Please enter a valid email address",
+    EMAIL_SMS_REQUIRED: "Please enter your mobile phone number or email",
+    EMAIL_SMS_FORMAT: "Please enter a valid mobile phone number or email",
     SERVICE_ZIP_REQUIRED: "Please enter your service ZIP",
     SERVICE_ZIP_FORMAT: "Please enter a valid service ZIP",
     VIN_REQUIRED: "Please enter your VIN",
diff --git a/src/constants/store-actions.js b/src/constants/store-actions.js
index ec6b0db0c..833645578 100644
--- a/src/constants/store-actions.js
+++ b/src/constants/store-actions.js
@@ -1,6 +1,7 @@
 const storeActions = {
     // Content Actions
     GET_PAGE_DATA: "getPageData",
+    SAVE_PAGE_DATA: "savePageData",
 
     // Vehicle Actions
     GET_VEHICLE_YEARS: "getVehicleYears",
diff --git a/src/layouts/confirmation/confirmation.vue b/src/layouts/confirmation/confirmation.vue
index 0739a9af6..804ed5608 100644
--- a/src/layouts/confirmation/confirmation.vue
+++ b/src/layouts/confirmation/confirmation.vue
@@ -121,9 +121,9 @@ export default {
         const partsOrQuestions = orderFromStore.damage?.partQuestionAnswers;
 
         if (partsOrQuestions) {
-            partsOrQuestions.forEach(pqa => {
+            partsOrQuestions.forEach((pqa) => {
                 const payloadPartQuestions = [];
-                pqa.answeredQuestions.forEach(answer => {
+                pqa.answeredQuestions.forEach((answer) => {
                     payloadPartQuestions.push({
                         questionSeq: answer?.questionNum,
                         questionText: answer?.questionText,
diff --git a/src/layouts/service-zip/service-zip.vue b/src/layouts/service-zip/service-zip.vue
index b74db95dc..18a8b3362 100644
--- a/src/layouts/service-zip/service-zip.vue
+++ b/src/layouts/service-zip/service-zip.vue
@@ -23,11 +23,11 @@
                         <textboxQuestion
                             class="mb-0"
                             cmsWidgetName="EmailAddressQuestionWidget"
-                            v-model="emailAddress"
-                            inputId="emailAddress"
+                            v-model="emailOrSms"
+                            inputId="emailOrSms"
                             :isRequired="!IsEmailOptional"
                             disableAutoFill
-                            :validationRules="EmailValidationRules"
+                            :validationRules="EmailOrSmsValidationRules"
                             :addOptionalText="IsEmailOptional" />
                         <textBlock cmsWidgetName="QuoteEmailTextBlockWidget" typeStyle="caption" />
 
@@ -88,16 +88,17 @@ import vinPagesMixin from "@/mixins/vin-pages-mixin";
 import { saveSession } from "@/helpers/heritage-integration/order-helper.js";
 import baseMixin from "@/mixins/base-mixin.js";
 import { queryStrings } from "@/constants/query-strings";
+import { fmgPageValues } from "@/router/router-constants/fmgPage-values";
 
 // Define Validation Rules
 defineRule("zip-required", required(errorMessages.SERVICE_ZIP_REQUIRED));
 defineRule("zip-format", regex(/(^\d{5}$)|(^\d{5}-\d{4}$)/, errorMessages.SERVICE_ZIP_FORMAT));
-defineRule("email-address-required", required(errorMessages.EMAIL_ADDRESS_REQUIRED));
+defineRule("email-sms-required", required(errorMessages.EMAIL_SMS_REQUIRED));
 defineRule(
-    "email-address-format",
+    "email-sms-format",
     regex(
-        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$/,
-        errorMessages.EMAIL_ADDRESS_FORMAT
+        /^([a-zA-Z0-9_\-.+]+)@([a-zA-Z0-9-]+)\.([a-zA-Z]{2,})$|^\(?(\d{3})\)?[-. ]?(\d{3})[-. ]?(\d{4})$/,
+        errorMessages.EMAIL_SMS_FORMAT
     )
 );
 defineRule("option-required", required(errorMessages.OPTION_REQUIRED));
@@ -108,7 +109,7 @@ export default {
     data() {
         return {
             serviceZipCode: this.getZipFromStore() ?? this.$route.query.zipcode,
-            emailAddress: this.getEmailFromStore(),
+            emailOrSms: this.getEmailOrSmsFromStore(),
             displayInvalidZipAlert: false,
             displayNonServiceableZipAlert: false,
         };
@@ -160,11 +161,11 @@ export default {
                 store.getters.order.serviceLocation.zipCode
             );
         },
-        getEmailFromStore() {
-            return (
-                store.getters.externalParameterServiceZip.emailAddress ??
-                store.getters.order.customer.emailAddress
-            );
+        getEmailOrSmsFromStore() {
+            return store.getters.emailOrSms;
+        },
+        getPhoneFromStore() {
+            return store.getters.order.customer.phoneNumber;
         },
         arePagePrerequisitesValid() {
             return store.getters.damage.isRepair || store.getters.damage.glassToReplace?.length > 0;
@@ -186,7 +187,23 @@ export default {
         },
         async forwardButtonAction() {
             const zipCodeData = await this.getZipCodeData(this.serviceZipCode);
-            await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailAddress, false);
+
+            if (vinPagesMixin.methods.isPhoneNumber(this.emailOrSms)) {
+                const phone = this.emailOrSms.replace(/[()]/g, "");
+                await this.dispatchStoreAction(storeActions.SAVE_PHONE_NUMBER, phone, false);
+            } else {
+                await this.dispatchStoreAction(storeActions.SAVE_EMAIL, this.emailOrSms, false);
+            }
+
+            await this.dispatchStoreAction(
+                storeActions.SAVE_PAGE_DATA,
+                {
+                    page: fmgPageValues.EMAIL_SMS_PAGES,
+                    data: { emailOrSmsValue: this.emailOrSms },
+                },
+                false
+            );
+
             await this.dispatchStoreAction(
                 storeActions.SAVE_SERVICE_ZIP_CODE_INFO,
                 {
diff --git a/src/mixins/vin-pages-mixin.js b/src/mixins/vin-pages-mixin.js
index 7d15066c5..fc195d910 100644
--- a/src/mixins/vin-pages-mixin.js
+++ b/src/mixins/vin-pages-mixin.js
@@ -16,6 +16,11 @@ export default {
                 ? "email-address-format"
                 : "email-address-required|email-address-format";
         },
+        EmailOrSmsValidationRules() {
+            return this.IsEmailOptional
+                ? "email-sms-format"
+                : "email-sms-required|email-sms-format";
+        },
     },
     methods: {
         async navigateForwardWithSingleCarMatch() {
@@ -56,5 +61,9 @@ export default {
                 false
             );
         },
+        isPhoneNumber(input) {
+            const phoneRegex = /^\(?(\d{3})\)?[-. ]?(\d{3})[-. ]?(\d{4})$/;
+            return phoneRegex.test(input);
+        },
     },
 };
diff --git a/src/router/router-constants/fmgPage-values.js b/src/router/router-constants/fmgPage-values.js
index 5fade6506..1cba0414b 100644
--- a/src/router/router-constants/fmgPage-values.js
+++ b/src/router/router-constants/fmgPage-values.js
@@ -23,6 +23,7 @@ const fmgPageValues = {
     PAYMENT_PIA_RETURN: "payment-pia-return",
     CONFIRMATION: "confirmation",
     RETURN_USER: "return-user",
+    EMAIL_SMS_PAGES: "email-or-sms-related-pages",
 };
 
 const funnelStartPageName = fmgPageValues.VEHICLE;
diff --git a/src/store/index.js b/src/store/index.js
index c591d493d..a137dd7ef 100644
--- a/src/store/index.js
+++ b/src/store/index.js
@@ -997,6 +997,26 @@ export const getters = {
     externalParameterEstimate: (state) => externalParameterState?.estimate,
     externalParameterCustomer: (state) => externalParameterState?.customer,
     isExternalParameter: (state) => externalParameterState?.isExternalParameter,
+
+    emailOrSms: (state) => {
+        const email = externalParameterState.serviceZip.emailAddress ?? state.order.customer.emailAddress;
+        const phone = state.order.customer.phoneNumber;
+
+        if (!phone && !email) {
+            return null;
+        }
+
+        if (phone && !email) {
+            return phone;
+        }
+
+        if (email && !phone) {
+            return email;
+        }
+
+        // if we're here, then we have both email and phone so get the value from pageData to reflect what they entered on the page
+        return state.applicationUser.pageData[fmgPageValues.EMAIL_SMS_PAGES]?.emailOrSmsValue;
+    },
 };
 
 function getNonFalseValuesOfPropertyInArrayOfObjects(array, propertyName) {
@@ -3042,7 +3062,14 @@ export const actions = {
     },
 
     savePhoneNumber(context, phoneNumber) {
-        context.commit(storeMutations.UPDATE_CUSTOMER_PHONE_NUMBER, phoneNumber === "" ? null : phoneNumber);
+        context.commit(
+            storeMutations.UPDATE_CUSTOMER_PHONE_NUMBER,
+            phoneNumber === "" ? null : phoneNumber
+        );
+    },
+
+    savePageData(context, emailOrSms) {
+        context.commit(storeMutations.UPDATE_PAGE_DATA, emailOrSms);
     },
 
     saveVin(context, { isSelectedGlassAvailableForVehicle, vehicleInfo }) {