diff --git a/src/constants/error-messages.js b/src/constants/error-messages.js
index b7e1db036..a9f09326b 100644
--- a/src/constants/error-messages.js
+++ b/src/constants/error-messages.js
@@ -21,7 +21,7 @@ const errorMessages = {
     SERVICE_ZIP_REQUIRED: "Please enter your Service ZIP",
     SERVICE_ZIP_FORMAT: "Please enter a valid Service ZIP",
     VIN_REQUIRED: "Please enter your VIN",
-    VIN_FORMAT: "Please enter a valid VIN",
+    VIN_FORMAT: "Invalid VIN. Please make sure that you entered the correct 17-digit, alpha-numeric number. VINs do not contain the letters I, O, or Q",
     OPTION_REQUIRED: "Please select an option",
 };
 
diff --git a/src/layouts/vin-lookup/vin-lookup.vue b/src/layouts/vin-lookup/vin-lookup.vue
index 7c9268a30..e9ce8fb43 100644
--- a/src/layouts/vin-lookup/vin-lookup.vue
+++ b/src/layouts/vin-lookup/vin-lookup.vue
@@ -64,14 +64,6 @@
           alertClass="alert-warning"
           cmsWidgetName="NoMatchAlertWidget"
         />
-        <alert
-          class="my-3"
-          :manualHeadline="NoServiceZipHeader"
-          :manualCopy="NoServiceZipBody"
-          v-model="customAlertData"
-          v-if="noServiceZip"
-          alertClass="alert-warning"
-        />
         <alert
           class="my-3"
           v-model="customAlertData"
@@ -93,7 +85,7 @@
           :manualCopy="MatchedDifferentVehicleAlertBody"
           v-model="customAlertData"
           v-if="isCarIdDifferent"
-          alertClass="alert-danger"
+          alertClass="alert-warning"
         />
         <alert
           class="my-3"
@@ -101,7 +93,7 @@
           :manualCopy="NoServiceZipBody"
           v-model="customAlertData"
           v-if="noServiceZip"
-          alertClass="alert-warning"
+          alertClass="alert-danger"
         />
         <alert
           class="my-3"
@@ -154,7 +146,7 @@ import { Form, defineRule } from "vee-validate";
 import { navigateAfterSaveToHeritageFunnel } from "@/helpers/heritage-integration/navigation-helper";
 
 // DEFINE VALIDATION RULES
-defineRule("zip-required", required(errorMessages.ZIP_REQUIRED));
+defineRule("zip-required", required(errorMessages.SERVICE_ZIP_REQUIRED));
 defineRule(
   "email-address-required",
   required(errorMessages.EMAIL_ADDRESS_REQUIRED)
diff --git a/src/ux-components/alert/alert.vue b/src/ux-components/alert/alert.vue
index 224539fe0..050a5fd47 100644
--- a/src/ux-components/alert/alert.vue
+++ b/src/ux-components/alert/alert.vue
@@ -4,16 +4,16 @@
     role="alert"
     :class="[isDismissible ? 'alert-dismissible' : '', this.alertClass]"
   >
-    <p class="m-0 fw-bold small alert-heading">{{ alertHeadline }}</p>
+    <p class="m-0 fw-bold alert-heading">{{ alertHeadline }}</p>
     <p v-if="splitAlertCopyForLink.length">
       <template v-for="copy in splitAlertCopyForLink" :key="copy">
-        <span v-if="copy.includes('routerLink:')" class="m-0 text-body small">
+        <span v-if="copy.includes('routerLink:')" class="m-0 text-body">
           <router-link :to="{query: {fmgPage: `${copy.split(':')[1].split(',')[0]}`}, name: 'root'}">{{ copy.split(':')[1].split(',')[1] }}</router-link>
         </span>
-        <span v-else class="m-0 text-body small" v-html="copy"></span>
+        <span v-else class="m-0 text-body" v-html="copy"></span>
       </template>
     </p>
-    <p v-else class="m-0 text-body small" v-html="alertCopy"></p>
+    <p v-else class="m-0 text-body" v-html="alertCopy"></p>
     <button
       type="button"
       class="btn-close p-2"
@@ -129,6 +129,7 @@ export default {
     }
   }
   & p {
+    font-size: .875rem;
     margin-bottom: 0.25rem !important;
   }
 }