diff --git a/src/common-components/textbox-question/textbox-question.vue b/src/common-components/textbox-question/textbox-question.vue
index 47a7a1a32..ea72124b9 100644
--- a/src/common-components/textbox-question/textbox-question.vue
+++ b/src/common-components/textbox-question/textbox-question.vue
@@ -1,5 +1,5 @@
 <template>
-	<div class="textbox-question" :class="(errors.length > 0 || hasError) ? 'has-error' : ''">
+	<div class="textbox-question" :class="(hasError) ? 'has-error' : ''">
 		<label :for="inputId" :aria-label="questionText" class="form-label" v-html="labelText"></label>
 		<input v-model="value" 
 			v-maska="mask"
diff --git a/src/constants/magic-strings.js b/src/constants/magic-strings.js
new file mode 100644
index 000000000..79af4fa59
--- /dev/null
+++ b/src/constants/magic-strings.js
@@ -0,0 +1,7 @@
+const magicStrings = {
+    GLOBAL_STATE: "globalState",
+    CUSTOM: "custom",
+    ROUTER_LINK: "routerLink"
+  };
+  
+  export { magicStrings };
\ No newline at end of file
diff --git a/src/helpers/cms-content-helper.js b/src/helpers/cms-content-helper.js
index d19bde189..c43602c37 100644
--- a/src/helpers/cms-content-helper.js
+++ b/src/helpers/cms-content-helper.js
@@ -1,5 +1,6 @@
 import { storeActions } from "@/constants/store-actions.js";
 import store from "@/store";
+import { magicStrings } from "../constants/magic-strings";
 
 export function fetchCmsContentForPage(fmgPage) {
   return store
@@ -42,7 +43,7 @@ function mapStringToState(str) {
   const regexExp = new RegExp("{(.*?):(.*?)}", "g");
   const regexMatches = [...str.matchAll(regexExp)];
   const globalStateMatches = regexMatches.filter(match => {
-    return match[1] === "globalState";
+    return match[1] === magicStrings.GLOBAL_STATE;
   })
 
   // Our final string value that will be built from the matches.
@@ -63,7 +64,7 @@ function mapStringToState(str) {
     const stringWithReplacement = str.replace(match[0], storeState);
 
     // If we still have values we need to substitute, call this function again.
-    if (stringWithReplacement.includes("{globalState:")) {
+    if (stringWithReplacement.includes(magicStrings.GLOBAL_STATE)) {
       return mapStringToState(stringWithReplacement);
     }
 
@@ -99,7 +100,7 @@ function findAndReplaceGlobalStateValues(widgetModel, widgetName) {
 function processWidgetItemForReplacement(widgetModel, key) {
   // If we have a string, and it needs to be replaced.
   if (typeof widgetModel[key] === "string") {
-    if (widgetModel[key].includes("{globalState:")) {
+    if (widgetModel[key].includes(magicStrings.GLOBAL_STATE)) {
       widgetModel[key] = mapStringToState(widgetModel[key]);
     }
     return widgetModel[key];
@@ -119,4 +120,4 @@ function processWidgetItemForReplacement(widgetModel, key) {
 
   // If we have something else like a number, boolean, etc. just return it
   return widgetModel[key];
-}
+}
\ No newline at end of file
diff --git a/src/helpers/damage-helper.js b/src/helpers/damage-helper.js
new file mode 100644
index 000000000..603109b58
--- /dev/null
+++ b/src/helpers/damage-helper.js
@@ -0,0 +1,5 @@
+import store from "@/store";
+
+export function getDamageString() {
+    return store.getters.damage.glassToReplace.length > 1 ? "match" : store.getters.damage.glassToReplace[0].location;
+}
\ No newline at end of file
diff --git a/src/helpers/heritage-integration/navigation-helper.js b/src/helpers/heritage-integration/navigation-helper.js
index 06eff0042..b193e1cba 100644
--- a/src/helpers/heritage-integration/navigation-helper.js
+++ b/src/helpers/heritage-integration/navigation-helper.js
@@ -43,10 +43,10 @@ export async function getPageToRouteExistingOrderTo(toRoute = {}, existingHerita
         return 'vehicle-damage'
     } else {
         if (store.getters.vehicle.vin) {
-            return 'vehicle-damage';
+            return 'license-plate-lookup';
             //return "vin-lookup"; (uncomment)
         } else {
-            return 'vehicle-damage';
+            return 'license-plate-lookup';
             //return "estimate" (uncomment)
         }
     }
@@ -66,6 +66,9 @@ export async function navigateToHeritageFunnel() {
         {
             corid: store.getters.order.referralCorrelationId,
             src: "concept-funnel",
+            // TODO CSR-28, remove this
+            cns: "all",
+            experiments: "RemoveServiceAreaPage=ServAreaRemoval_V7=NoShowPackages_CONTROL=true,ConceptFunnel=ConceptFunnel_V1=ConceptFunnel_TEST=true"
         }
     );
 }
\ No newline at end of file
diff --git a/src/layouts/license-plate-lookup/license-plate-lookup.vue b/src/layouts/license-plate-lookup/license-plate-lookup.vue
index e1cb88150..6b10ae0dd 100644
--- a/src/layouts/license-plate-lookup/license-plate-lookup.vue
+++ b/src/layouts/license-plate-lookup/license-plate-lookup.vue
@@ -26,22 +26,21 @@
       </div>
       <alert
         class="my-3"
-        cmsWidgetName="NoServiceZipWidget"
-        v-model="customAlertData"
+        :manualHeadline="NoServiceZipHeader"
+        :manualCopy="NoServiceZipBody"
         v-if="newServiceZipRequired"
         alertClass="alert-danger"
       />
       <alert
         class="my-3"
         cmsWidgetName="NoMatchAlertWidget"
-        v-model="customAlertData"
         v-if="vinNotValid"
         alertClass="alert-danger"
       />
       <alert
         class="my-3"
-        cmsWidgetName="MatchedDifferentVehicleAlertWidget"
-        v-model="customAlertData"
+        :manualHeadline="MatchedDifferentVehicleAlertHeader"
+        :manualCopy="MatchedDifferentVehicleAlertBody"
         v-if="vinDoesNotMatchCarId"
         alertClass="alert-warning"
       />
@@ -78,6 +77,7 @@ import baseMixin from "@/mixins/base-mixin.js";
 import { storeActions } from "@/constants/store-actions";
 import { storeMutations } from "@/constants/store-mutations";
 import { errorMessages } from "@/constants/error-messages";
+import { getDamageString } from "@/helpers/damage-helper";
 import { required, regex } from "@/helpers/validation-rules";
 import { Form, defineRule } from "vee-validate";
 import { navigateToHeritageFunnel } from "@/helpers/heritage-integration/navigation-helper";
@@ -125,6 +125,35 @@ export default {
       customAlertData: {}
     };
   },
+  computed: {
+    MatchedDifferentVehicleAlertHeader(){
+      let text = this.getCmsContent("MatchedDifferentVehicleAlertWidget", "HeadlineText");
+      // Replace all instances where custom data is implemented
+      text = text.replaceAll("{custom:damage}", getDamageString());
+
+      return text;
+    },
+    MatchedDifferentVehicleAlertBody(){
+      let text = this.getCmsContent("MatchedDifferentVehicleAlertWidget", "BodyText");
+      // Replace all instances where custom data is implemented
+      text = text.replaceAll("{custom:damage}", getDamageString());
+      text = text.replaceAll("{custom:plateLookupYear}", this.customAlertData?.vehicleInfo?.year);
+      text = text.replaceAll("{custom:plateLookupMake}", this.customAlertData?.vehicleInfo?.make);
+      text = text.replaceAll("{custom:plateLookupModel}", this.customAlertData?.vehicleInfo?.model);
+
+      return text;
+    },
+    NoServiceZipHeader(){
+      let text = this.getCmsContent("NoServiceZipWidget", "HeadlineText");
+      // Replace all instances where custom data is implemented
+      text = text.replaceAll("{custom:zip}", this.zip);
+
+      return text;
+    },
+    NoServiceZipBody(){
+      return this.getCmsContent("NoServiceZipWidget", "BodyText");
+    }
+  },
   methods: {
     arePagePrerequisitesValid() {
       return store.getters.vehicle.carId !== null;
@@ -171,7 +200,7 @@ export default {
         vehicleInfo = store.getters.vehicle;
       }
 
-      this.updateStore(vin, vehicleInfo, zipValidation.data.state);
+      this.updateCustomerInfo(vin, vehicleInfo, zipValidation.data.state);
 
       const partsData = await baseMixin.methods.dispatchNonBlockingStoreAction(
         this.storeActions.GET_PARTS_OR_QUESTIONS,
@@ -209,7 +238,7 @@ export default {
         { licensePlate: plate, licenseState: state }
       );
     },
-    updateStore(vin, vehicleInfo, registrationState) {
+    updateCustomerInfo(vin, vehicleInfo, registrationState) {
       // if(vehicleDamage){
       //     store.dispatch(storeActions.RESET_DAMAGE_STATE_AND_DEPENDENCIES);
       // }
diff --git a/src/layouts/part-questions/part-questions.vue b/src/layouts/part-questions/part-questions.vue
index 0cb64dcbc..0818bb46f 100644
--- a/src/layouts/part-questions/part-questions.vue
+++ b/src/layouts/part-questions/part-questions.vue
@@ -5,7 +5,7 @@
     <funnelSubHeader cmsWidgetName="FunnelSubHeaderWidget" />
     <h1>Part Questions Page Placeholder</h1>
     <funnel-footer
-            cmsWidgetName="FunnelFooterWidget"
+            cmsWidgetName="FunnelFooterWidget" @back-clicked="backButtonAction"
     />
 </div>
 </template>
diff --git a/src/ux-components/alert/alert.spec.js b/src/ux-components/alert/alert.spec.js
index b7a800913..f046009a4 100644
--- a/src/ux-components/alert/alert.spec.js
+++ b/src/ux-components/alert/alert.spec.js
@@ -1,5 +1,4 @@
 import { shallowMount  } from "@vue/test-utils";
-import { createStore } from 'vuex'
 import alert from "./alert";
 
 describe("alert.vue", () => {
@@ -11,7 +10,7 @@ describe("alert.vue", () => {
         isDismissible: true
       },
       computed: {
-        alertCopy: {
+        splitAlertCopyForLink: {
           get() {
             return "TEST";
           },
@@ -33,7 +32,7 @@ describe("alert.vue", () => {
         alertClass: 'warning'
       },
       computed: {
-        alertCopy: {
+        splitAlertCopyForLink: {
           get() {
             return "TEST";
           },
@@ -48,9 +47,10 @@ describe("alert.vue", () => {
     expect(wrapperDiv.classes()).toContain('warning')
   });
 
-  it("Should return original string if no custom string notations added", async () => {
+  it("Should update headline when manual headline added", async () => {
     // Arrange
     const wrapper = shallowMount(alert, {
+      
       computed: {
         alertCopy: {
           get() {
@@ -61,69 +61,11 @@ describe("alert.vue", () => {
       mixins: [mockMixin]
     });
 
-    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("Test string")
+    await wrapper.vm.$nextTick();
+    const wrapperDiv = wrapper.find('.text-body');
 
     // Assert
-    expect(stringWithNoCustomAtrributes).toEqual("Test string")
-  });
-
-  it("Should return link when custom string notation with 'routerLink' included", async () => {
-    // Arrange
-    const wrapper = shallowMount(alert, {
-      computed: {
-        alertCopy: {
-          get() {
-            return "TEST";
-          },
-        }
-      },
-      mixins: [mockMixin]
-    });
-
-    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("{routerLink:clickedChangeVinLookupMethod,provide your VIN}")
-
-    // Assert
-    expect(stringWithNoCustomAtrributes).toEqual("{routerLink:clickedChangeVinLookupMethod,provide your VIN}")
-  });
-
-  it("Should return zip when custom string notation with 'custom' for zip is called.", async () => {
-    // Arrange
-    const wrapper = shallowMount(alert, {
-      propsData: {modelValue: {zip: "12345"}},
-      computed: {
-        alertCopy: {
-          get() {
-            return "TEST";
-          },
-        }
-      },
-      mixins: [mockMixin]
-    });
-
-    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("{custom:zip}")
-
-    // Assert
-    expect(stringWithNoCustomAtrributes).toEqual("12345")
-  });
-
-  it("Should return custom datum specified when custom string notation with 'custom' for lookup is called.", async () => {
-    // Arrange
-    const wrapper = shallowMount(alert, {
-      propsData: {modelValue: {vehicleInfo: {year: "2020"}}},
-      computed: {
-        alertCopy: {
-          get() {
-            return "TEST";
-          },
-        }
-      },
-      mixins: [mockMixin]
-    });
-
-    const stringWithNoCustomAtrributes = wrapper.vm.checkForCustomStrings("{custom:plateLookupYear}")
-
-    // Assert
-    expect(stringWithNoCustomAtrributes).toEqual("2020")
+    expect(wrapperDiv.text()).toEqual('TEST')
   });
 
 });
diff --git a/src/ux-components/alert/alert.vue b/src/ux-components/alert/alert.vue
index f341334fa..c20ec74f0 100644
--- a/src/ux-components/alert/alert.vue
+++ b/src/ux-components/alert/alert.vue
@@ -4,9 +4,9 @@
     role="alert"
     :class="[isDismissible ? 'alert-dismissible' : '', this.alertClass]"
   >
-    <p class="m-0 fw-bold small alert-heading" v-html="alertHeadline"></p>
-    <p v-if="alertCopy.includes('routerLink:')">
-      <template v-for="copy in alertCopy.split(/{(.*?)}/g)" :key="copy">
+    <p class="m-0 fw-bold small alert-heading">{{ alertHeadline }}</p>
+    <p v-if="splitAlertCopyForLink.length">
+      <template v-for="copy in splitAlertCopyForLink" :key="copy">
         <span v-if="copy.includes('routerLink:')" class="m-0 text-body small">
           <router-link :to="{query: {fmgPage: `${copy.split(':')[1].split(',')[0]}`}, name: 'root'}">{{ copy.split(':')[1].split(',')[1] }}</router-link>
         </span>
@@ -34,7 +34,6 @@
 </template>
 
 <script>
-import store from "@/store";
 
 export default {
   name: "alert",
@@ -51,52 +50,17 @@ export default {
     cmsWidgetName: String,
     manualHeadline: String,
     manualCopy: String,
-    modelValue: {}
   },
   computed: {
     alertHeadline(){
-      return this.cmsWidgetName ? this.checkForCustomStrings(this.getCmsContent(this.cmsWidgetName, 'HeadlineText')) : this.manualHeadline;
+      return this.cmsWidgetName ? this.getCmsContent(this.cmsWidgetName, 'HeadlineText') : this.manualHeadline;
     },
     alertCopy(){
-      return this.cmsWidgetName ? this.checkForCustomStrings(this.getCmsContent(this.cmsWidgetName, 'BodyText')) : this.manualCopy;
+      return this.cmsWidgetName ? this.getCmsContent(this.cmsWidgetName, 'BodyText') : this.manualCopy;
     },
-  },
-  methods: {
-    checkForCustomStrings(str){
-      let returnElement = "";
-      
-      if(str.includes("{custom:")){
-        const regexExp = new RegExp("{(.*?)}", "g");
-
-        const splitOnSpecialData = str.split(regexExp);
-        for(const item of splitOnSpecialData){
-          let itemToAdd;
-          if(item.includes("custom:")){
-            const splitItem = item.split(":");
-            const customDataAttribute = splitItem[1].includes("plateLookup") ? splitItem[1].split("plateLookup")[1].toLowerCase() : splitItem[1];
-            switch(customDataAttribute){
-              case "damage":
-                itemToAdd = store.getters.damage.glassToReplace.length > 1 ? "match" : store.getters.damage.glassToReplace[0].location;
-                break;
-              case "zip":
-                itemToAdd = this.modelValue.zip;
-                break;
-              default:
-                itemToAdd = this.modelValue.vehicleInfo[customDataAttribute];
-            }
-          } else if(item.includes("routerLink:")){
-            itemToAdd = `{${item}}`;
-          }
-          else {
-            itemToAdd = item;
-          }
-          returnElement += itemToAdd;
-        }
-      } else {
-          returnElement = str;
-      }
-
-      return returnElement;
+    splitAlertCopyForLink(){
+      // Splits content when brackets are found in text so that text can be looped through and router-link can be injected when needed
+      return this.alertCopy.split(/{(.*?)}/g);
     }
   },
 };