diff --git a/src/router/index.js b/src/router/index.js
index afc5b6074..ea4c5cbcc 100644
--- a/src/router/index.js
+++ b/src/router/index.js
@@ -37,8 +37,6 @@ const routes = [
           return next(false);
         }
 
-        runExperiments(to.query.fmgPage);
-
         // If the saved session has timed out, clear the session, execute 404 logic.
         if (getFunnelCookie() !== null && !isSavedSessionStillActive()) {
           await baseMixin.methods.dispatchStoreAction(storeActions.RESET_STATE);
@@ -64,6 +62,8 @@ const routes = [
           to.query.fmgPage = pageToRedirectTo;
         }
 
+        runExperiments(to.query.fmgPage);
+
         // Process funnel cookie.
         updateOrCreateFunnelCookie();