diff --git a/src/helpers/heritage-integration/cookie-helper.js b/src/helpers/heritage-integration/cookie-helper.js
index 1e1db1f1e..56736d340 100644
--- a/src/helpers/heritage-integration/cookie-helper.js
+++ b/src/helpers/heritage-integration/cookie-helper.js
@@ -78,6 +78,38 @@ export function getDeviceIdValue() {
     return "00000000-0000-0000-0000-000000000000";
 }
 
+export function regenerateDeviceId() {
+    if (!isCookieSet(cookieNames.DXDEV)) {
+        setCookieProperties(
+            {
+                [cookieNames.DXDEV]: `did=${crypto.randomUUID()}`,
+            },
+            { maxAge: 365 * 24 * 60 * 60 }
+        );
+    }
+}
+
+export function getUserIdValue() {
+    const cookieValue = getCookieValueByName(cookieNames.FUNNEL_USER_ID);
+
+    if (cookieValue) {
+        return cookieValue;
+    }
+
+    return "00000000-0000-0000-0000-000000000000";
+}
+
+export function regenerateUserId() {
+    if (!isCookieSet(cookieNames.FUNNEL_USER_ID)) {
+        setCookieProperties(
+            {
+                [cookieNames.FUNNEL_USER_ID]: crypto.randomUUID(),
+            },
+            { maxAge: 7 * 24 * 60 * 60 }
+        );
+    }
+}
+
 /*
     Gets value of skey cookie, returns 0 if not found.
 */
@@ -91,6 +123,17 @@ export function getSessionKeyValue() {
     return 0;
 }
 
+export function setSessionKeyIfUnset(value) {
+    if (!isCookieSet(cookieNames.FUNNEL_SESSION_KEY)) {
+        setCookieProperties(
+            {
+                [cookieNames.FUNNEL_SESSION_KEY]: value,
+            },
+            { maxAge: 30 * 60 }
+        );
+    }
+}
+
 /*
     Gets value of skey cookie, returns 0 if not found.
 */
@@ -104,6 +147,17 @@ export function getSessionIdValue() {
     return "00000000-0000-0000-0000-000000000000";
 }
 
+export function setSessionIdIfUnset(value) {
+    if (!isCookieSet(cookieNames.SESSION_ID)) {
+        setCookieProperties(
+            {
+                [cookieNames.SESSION_ID]: value,
+            },
+            { maxAge: 30 * 60 }
+        );
+    }
+}
+
 /* 
     Updates session ID cookie with new expiration date
 */
@@ -111,16 +165,6 @@ export function updateSessionIdCookie() {
     createOrUpdateCookie(cookieNames.SESSION_ID, getSessionIdValue(), { maxAge: 60 * 30 });
 }
 
-export function getUserIdValue() {
-    const cookieValue = getCookieValueByName(cookieNames.FUNNEL_USER_ID);
-
-    if (cookieValue) {
-        return cookieValue;
-    }
-
-    return "00000000-0000-0000-0000-000000000000";
-}
-
 export function setCookieProperties(
     properties,
     { useDefaultFunnelCookieAttributes = true, maxAge, isSecure }
@@ -142,6 +186,22 @@ export function isCookieSet(name) {
     return !!val;
 }
 
+export function areAllSessionCookiesSet() {
+    return (
+        isCookieSet(cookieNames.SESSION_ID) &&
+        isCookieSet(cookieNames.DXDEV) &&
+        isCookieSet(cookieNames.FUNNEL_SESSION_KEY) &&
+        isCookieSet(cookieNames.FUNNEL_USER_ID)
+    );
+}
+
+export function refreshSessionExpiration() {
+    refreshCookieExpiration(cookieNames.SESSION_ID, 30 * 60);
+    refreshCookieExpiration(cookieNames.DXDEV, 365 * 24 * 60 * 60);
+    refreshCookieExpiration(cookieNames.FUNNEL_USER_ID, 7 * 24 * 60 * 60);
+    refreshCookieExpiration(cookieNames.FUNNEL_SESSION_KEY, 30 * 60);
+}
+
 export function refreshCookieExpiration(name, expirationTime) {
     if (isCookieSet(name)) {
         createOrUpdateCookie(name, getCookieValueByName(name), { maxAge: expirationTime });
diff --git a/src/mixins/analytics-mixin.js b/src/mixins/analytics-mixin.js
index f793f4825..de408218c 100644
--- a/src/mixins/analytics-mixin.js
+++ b/src/mixins/analytics-mixin.js
@@ -6,7 +6,12 @@ import {
     getSessionKeyValue,
     getUserIdValue,
     isCookieSet,
-    refreshCookieExpiration,
+    regenerateDeviceId,
+    regenerateUserId,
+    refreshSessionExpiration,
+    areAllSessionCookiesSet,
+    setSessionIdIfUnset,
+    setSessionKeyIfUnset,
 } from "@/helpers/heritage-integration/cookie-helper";
 import { queryStrings } from "@/constants/query-strings";
 import { experimentSettings } from "@/constants/experiments";
@@ -139,22 +144,8 @@ export default {
         },
 
         async initSession() {
-            if (!isCookieSet(cookieNames.FUNNEL_USER_ID)) {
-                setCookieProperties(
-                    {
-                        [cookieNames.FUNNEL_USER_ID]: crypto.randomUUID(),
-                    },
-                    { maxAge: 7 * 24 * 60 * 60 }
-                );
-            }
-            if (!isCookieSet(cookieNames.DXDEV)) {
-                setCookieProperties(
-                    {
-                        [cookieNames.DXDEV]: crypto.randomUUID(),
-                    },
-                    { maxAge: 365 * 24 * 60 * 60 }
-                );
-            }
+            regenerateDeviceId();
+            regenerateUserId();
 
             const userId = getUserIdValue(); // cookieNames.FUNNEL_USER_ID
             const deviceId = getDeviceIdValue(); // cookieNames.DXDEV
@@ -178,37 +169,18 @@ export default {
             );
 
             if (response?.data) {
-                if (response.data.sessionKey && !isCookieSet(cookieNames.FUNNEL_SESSION_KEY)) {
-                    setCookieProperties(
-                        {
-                            [cookieNames.FUNNEL_SESSION_KEY]: response.data.sessionKey,
-                        },
-                        {
-                            maxAge: 30 * 60,
-                        }
-                    );
+                if (response.data.sessionKey) {
+                    setSessionKeyIfUnset(response.data.sessionKey);
                 }
 
-                if (response.data.sessionId && !isCookieSet(cookieNames.SESSION_ID)) {
-                    setCookieProperties(
-                        {
-                            [cookieNames.SESSION_ID]: response.data.sessionId,
-                        },
-                        {
-                            maxAge: 30 * 60,
-                        }
-                    );
+                if (response.data.sessionId) {
+                    setSessionIdIfUnset(response.data.sessionId);
                 }
             }
         },
 
         noSession() {
-            return !(
-                isCookieSet(cookieNames.SESSION_ID) &&
-                isCookieSet(cookieNames.DXDEV) &&
-                isCookieSet(cookieNames.FUNNEL_SESSION_KEY) &&
-                isCookieSet(cookieNames.FUNNEL_USER_ID)
-            );
+            return !areAllSessionCookiesSet();
         },
 
         async validateSession() {
@@ -216,14 +188,7 @@ export default {
                 await this.initSession();
             }
 
-            this.refreshSessionExpiration();
-        },
-
-        refreshSessionExpiration() {
-            refreshCookieExpiration(cookieNames.SESSION_ID, 30 * 60);
-            refreshCookieExpiration(cookieNames.DXDEV, 365 * 24 * 60 * 60);
-            refreshCookieExpiration(cookieNames.FUNNEL_USER_ID, 7 * 24 * 60 * 60);
-            refreshCookieExpiration(cookieNames.FUNNEL_SESSION_KEY, 30 * 60);
+            refreshSessionExpiration();
         },
 
         removeParamsFromEndpoint(endpoint) {